Origin has raised $30M Series A+ led by Notion Capital, bringing total funding to $50M+ in 12 months. Its AI-powered platform, Cuido™, helps enterprises unify fragmented global benefits data, improve visibility, and reduce costs — with clients like Pfizer, Comcast, and BP.



New funding will accelerate Origin’s Enterprise Benefits Intelligence platform - which was co-created with multinational organisations including Pfizer, Comcast and BP.

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London, United Kingdom, 25th March, 2026 – Origin, the AI native platform reshaping how global organisations manage employee benefits, today announced a $30 million Series A+ funding round. This brings the company’s total funding to over $50 million within twelve months. Origin helps organisations to manage one of the largest, least visible areas of workforce spend - global benefits. Its platform identifies inefficiencies, streamlines benefits operations and improves employee experience at scale.

The Series A+ is led by Notion Capital, which also participated in Origin’s Series A round. Felix Capital, which led the Series A round, Acadian Ventures and all existing investors, are participating in the Series A+, reflecting their continued belief not only in the size of the opportunity, but in the team’s ability to execute quickly and deliver value to enterprise customers. The Series A+ round was raised at a higher valuation than the Series A. Alongside this, Origin has secured growth capital from HSBC Innovation Banking UK.

Origin was founded by the leadership team behind Darwin, the global benefits technology company acquired by Mercer in 2016. The Origin team founded the company with a clear mission: to enable organisations to optimise their second largest people cost.

Benefits have been left behind until now

For decades, global benefits have remained fragmented across countries, vendors, brokers, insurers, consultants, retirement providers, and point solutions. Information sits across PDFs, policies, renewals, vendor platforms and local documents in multiple languages. Origin's Benefits Intelligence report found that 20% of global benefits professionals at multinational organisations say it takes more than a month to answer “What are our coverage limits and exclusions?”, and 20% say it takes more than a month to determine “Why has my benefit spend changed so much over the past 5 years?” The result is a system where organisations struggle to answer basic questions. What are we offering? What are we paying? What value are we getting? Where are we exposed? Where are we wasting money?

Origin addresses this with what it calls the first Enterprise Benefits Intelligence platform, a trusted system of record, insight, and action for global benefits, powered by AI.

Chris Bruce, Co-founder and CEO of Origin, said, “The biggest barrier in global benefits has always been the lack of a single source of truth. It is a problem we have been trying to solve for fifteen years, and it simply was not possible without AI. That is the unlock that makes it possible to digitise one of the most inefficient areas of enterprise spend. Benefits data is complex, scattered, inconsistent, and constantly changing, exactly the kind of problem AI can solve. Origin creates the first trusted source of truth for benefits information, giving organisations visibility into their total global spend for the first time, so they can optimise it, run benefits operations far more efficiently, and deliver a better experience to employees everywhere.”

Designed with the world's most complex organisations

Origin’s platform has been co-created in partnership with a number of the world’s largest and most complex employers, including Pfizer, Comcast, and BP; organisations that manage benefits across dozens of countries, thousands of vendors and rapidly evolving compliance requirements.

As economic uncertainty continues and healthcare and risk costs rise across many markets, CFOs, CHROs and benefits teams face growing pressure to control spend while protecting employee experience. Where Origin is the platform, Cuido™ is Origin’s AI engine - the first-ever Artificial Benefits Intelligence™ purpose-built for global benefits.

Cuido ingests and structures fragmented data from policies, contracts, renewals, broker reports, vendor platforms, local documents and more, transforming unstructured information into a single, queryable system of record. Trained specifically on global benefits data and regulatory frameworks, it interprets complex policy language, maps coverage and cost structures across countries, and flags duplicated coverage, pricing inconsistencies, governance gaps and unmanaged renewals.

Unlike generic AI tools, Cuido is designed for the operational realities of multinational benefits. It does not simply summarise documents; it connects inventory, spend, risk and performance data to surface actionable insights. Origin sits at the centre of the global benefits operating cycle, managing renewals, vendor relationships, and governance workflows that run continuously across every market a client operates in. This enables leaders to identify inefficient or overlapping spend, rationalise vendors, simplify plan design and embed governance and automation into day-to-day operations.

The impact is measurable. An Origin client consolidated 13 local insurance policies into a single regional plan, achieving a 20% cost saving. By combining domain expertise with purpose-built AI, Origin gives executive teams clear answers to fundamental questions: what are we offering, what are we paying, and where are we exposed.

Investor conviction, deep domain expertise, and proven execution

Andy Leaver, Operating Partner of Notion Capital, said, “We back teams with deep domain expertise and the ability to execute. Over the last 12 months, we have seen Origin move with exceptional speed, rapidly acquiring and delivering for complex global clients, while demonstrating a clear, differentiated product vision. We are doubling down because we believe Origin is building the defining platform in this category.”

“Benefits are one of the last major enterprise functions still left behind by the digitisation wave of the last 25 years. AI now makes it possible to build a true system of record and intelligence for benefits, and Origin is leading that shift.”

Antoine Nussenbaum, Co-Founder and Partner at Felix Capital, said, “From our first conversations with the Origin team, we were struck by the scale of the opportunity in global benefits. This is a market that is operationally complex, highly fragmented, and long overdue for transformation. We believe Origin is rebuilding the foundational infrastructure for the global benefits ecosystem, and delivering the benefits intelligence that organisations have been missing”,

“We are proud to continue to partner and support Origin in this next phase of growth, and we have strong conviction in their ability to define this category globally.”

Use of funds, employee experience, integrations and partner platform

The Series A+ funding will be used to accelerate two major areas of the roadmap:

1. Employee experience and HCM integrations: deepening integrations into the HCM experience layer so that benefits information and support is accessible, consistent, and personalised, where employees already work.


2. Partner platform expansion: building out Origin’s partner capabilities to support the broader benefits ecosystem, including brokers, consultants, insurers, retirement plan providers and point solutions, so they can deliver better advice, better support and better outcomes for clients.

Jamie Fitt, SVP Growth and Partnerships at Origin, said: “This investment allows us to expand the functionality that helps our partners deliver superior value to clients through new efficiencies, AI-enabled tools and a future-proofed operating layer for benefits. Origin is strengthening the entire ecosystem so partners can move faster, be more strategic and deliver measurably better outcomes to their clients.”

Sydney MacGregor, Interim Head of Enterprise Software, HSBC Innovation Banking UK, said: “We are excited to support Origin on the next stage of its growth journey as it accelerates the delivery of its platform roadmap. This financing marks an important milestone in Origin’s mission to bring clarity, efficiency, and intelligence to a complex area of enterprise spend. We’re delighted to partner with venture-backed innovators like Origin, helping them as they build and achieve their ambitions.”

The future of benefits will be intelligence-led

Origin believes benefits will increasingly be run like other critical enterprise domains, governed, measurable, insight-driven, and automated.

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About Origin 

Origin is the first Global Benefits Intelligence platform, empowering HR and benefits teams to strategically manage and optimize global employee benefits. Origin’s Artificial Benefits Intelligence™, Cuido™, transforms fragmented global benefits data into actionable insights, providing instant visibility, significant cost savings, and improved vendor and employee management capabilities. Founded by industry veterans Chris Bruce and Pete Craghill, Origin is transforming global benefits management from administrative complexity into strategic clarity.

About Felix Capital

Felix Capital is a London-based venture capital firm, operating at the intersection of technology and creativity. The firm’s mission is to be a partner of choice for the best entrepreneurs – creative innovators empowering new ways of living and working. Felix aims to help founders build brands and products that shape our culture and move the world forward. Illustrative investments in Europe and North America include: TravelPerk, a global corporate travel platform; Mirakl, a Saas platform for marketplaces;  Pigment, bringing business planning into the argentic era; Moonbug, a media platform for kids entertainment including ‘Cocomelon’ and ‘Blippi’; HungryPanda, a food delivery business for the Chinese community and Mejuri, a modern jewellery brand.

About Acadian Ventures

Acadian Ventures is a highly specialised venture capital firm that invests at an early stage in the next generation of work technologies. Our thesis is to invest in companies transforming work with technology to make people's working lives simpler, more gratifying, and ultimately more productive.

About Notion Capital

Notion Capital is a European B2B SaaS and Cloud VC with more than $1bn assets under management and with more than 100 investments to date. The Notion team founded, built and exited two highly successful SaaS businesses - Star and MessageLabs - and invests exclusively in exceptional founders with the ambition to build global category leaders. The Notion portfolio includes GoCardless, Mews, Paddle, Unbabel and YuLife. Notion is also the founder of Included VC, the venture capital fellowship for individuals from diverse and overlooked communities from around the world.