CoachHub has officially launched AIMY™, its AI-powered coaching solution now available to all clients. Rooted in behavioral science and built on a foundation of real coaching frameworks, AIMY™ delivers continuous, personalized guidance—voice, language, and coaching style customizable—for employees at every level. The platform supports goal-setting, situational coaching, and role-play exercises, enabling practice in feedback delivery, communication, and stress management. Early adopters like Texas Tech University report strong engagement and practical value. Enterprise-grade features include multilingual availability, Microsoft Azure integration, and robust data compliance. AIMY™ scales L&D efforts, boosts engagement and retention, and complements traditional coaching with affordable, 24/7 AI support.

With innovative technology rooted in advanced behavioral science, AIMY™ contributes to long-term professional growth for the entire workforce.

NEW YORK, June 30, 2025 -- CoachHub, the leading global digital coaching platform, today announces AIMY™ is officially available to all customers. AIMY™ is an innovative AI coach that redefines workforce development by delivering continuous, personalized coaching to employees at all levels.

With AIMY™, organizations can take a 360° approach to coaching, ensuring its transformative power. This solution allows organizations to extend coaching to their entire workforce and effortlessly scale their L&D initiatives. Additionally, AIMY™ can be customized to fit an organization's needs and specific learning goals while facilitating growth through goal setting, role-play and progress tracking.

Furthermore, to enable a more personalized experience, coachees can select AIMY™'s voice, gender, coaching style, and language.

"Offering coachees the ability to select a voice, avatar, language and coaching style makes the entire experience feel more human, relevant and engaging. This builds trust and encourages deeper reflection," says Hilary Aylesworth, Chief Product and Technology Officer at CoachHub. "When coachees can see themselves in the coach, through language, tone, style, and approach, they're more likely to open up, reflect and take action."

Following a successful beta program, early adopters such as Texas Tech University, Bolton, and others are already experiencing significant results with AIMY™:

• Based on hundreds of onboarding conversations and thousands of messages:
  
  
  
  • 80% of users who practiced roleplaying used it to rehearse delivering feedback
  
  
  • Users used the role-play feature to rehearse conversations with:
    
    
    
    • Their manager (40%)
    
    
    • Their peer (32%)
    
    
    • Their direct report (28%)
    
    
    
    
  
  
  • Users used the role-play feature to rehearse conversations on the following topics:
    
    
    
    • Conflict management (30%)
    
    
    • Collaboration (27%)
    
    
    • Communication (18%)
    
    
    
    
  
  
  
  

AIMY™ allows coachees the ability to address short-term, sporadic challenges, as well as long-term goals. At the start of each session, coachees can select a coaching mode (Goal-based coaching, Situational Coaching and Role-Play) depending on their current challenge, or re-engage with a previous conversation to continue their building on their progress, including:

• Career development: Preparing for performance reviews and setting career goals.


• Giving and receiving feedback: Preparing to share feedback with peers, direct reports, or managers.


• Onboarding and role clarity: Clarifying expectations, setting early goals, and building confidence in a new role.


• Professional communication: Improving workplace interactions and managing customer relationships.


• Collaboration and teamwork: Developing cross-functional communication and increasing efficiency across teams.


• Time and project management: Prioritizing tasks to meet deadlines, increasing productivity.


• Stress management: Handling workplace pressure and maintaining well-being at work.


• Navigating change and uncertainty: Adapting to new roles, team structures, or shifting organizational priorities.

"AIMY™ is not just an AI assistant; it is a true AI coach. Employees can leverage AIMY™ anytime, anywhere and in the language they need," said Matti Niebelschütz, CEO of CoachHub. "AIMY™ transforms professional development on a global scale by connecting coaching to what matters most — your values and strategic vision. The result: individuals who thrive, organizations that retain their best talent, and sustained, lasting success."

"AIMY™ was easy to use and I had no trouble navigating the application. The clear guidance on its capabilities and limitations was particularly helpful, as it provided a good framework for understanding how it could support me. When I explored the scenario and other goal-related topics, the questions AIMY™ posed were appropriate and effectively prompted me to think through my objectives in greater detail. I could readily see the value it adds," said a user at Texas Tech University.

"AIMY™ has been an interesting addition to our development toolkit," said a user at Bolton. "Its intuitive design offers quick access to a coaching conversation and an untiring sparring partner for common workplace challenges. It helps structure thoughts during initial goal-setting and problem-solving. Overall, it's an innovative tool to get people's growth journeys started."

AIMY™ builds on CoachHub's six-year legacy of innovation and real-world results from serving more than 1,000 global organizations and working with a community of over 3,500 of the world's leading business and executive coaches. Powered by CoachHub's research and insights and its dedicated AI unit, the personalized experiences delivered by the solution have been developed in partnership with certified coaches and top experts, including CoachHub's Science Council and the International Coaching Federation (ICF) Germany Charter Chapter.

To learn more about AIMY™ or schedule a demo, visit www.coachhub.com/aimy.

About CoachHub
CoachHub is the leading global talent development platform that enables organizations to create personalized, measurable and scalable coaching programs for their entire workforce, regardless of department and seniority level. By doing so, organizations are able to reap a multitude of benefits, including increased employee engagement, higher levels of productivity, improved job performance and increased retention. CoachHub's global pool of coaches is comprised of over 3,500 certified business coaches in 90 countries across six continents with coaching sessions available in over 80 languages. Serving more than 1,000 clients worldwide, CoachHub's innovative coaching programs are based on proprietary scientific research and development from its Innovation Lab. CoachHub is backed by leading tech investors, including Sofina, SoftBank Vision Fund 2, Molten Ventures, Speedinvest, HV Capital, Partech and Silicon Valley Bank/SVB Capital. CoachHub was certified as a carbon-neutral company and consistently measures, reduces, and implements strategies to minimize its environmental impact.