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Company profileAcquired by Phenom

Plum

Plum's mission is to help companies hire, grow, and retain top talent with the power of AI and Industrial/Organizational Psychology.

Kitchener,OntarioFounded 2012
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About

Plum's mission is to help companies hire, grow, and retain top talent with the power of AI and Industrial/Organizational Psychology.

Products

Plum condenses 140 hours of job evaluation into 8 quick minutes and ensures that your next hire is the perfect fit. Quickly gain insights into the behavioral requirements of your roles. After your candidates complete their assessments, Plum will then help match their results across your organization and ensure you are evaluating the best candidate every time.

Leadership

founders · executives

Plum in the news

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Apr 28, 2026Phenom Acquires Plum to Verify What AI Can’t Fake: Human Behavior at Work

Phenom has acquired Plum , following its February 2026 acquisition of Be Applied, to complete a full-spectrum assessment stack for AI-era hiring. Plum’s Role Model™ maps behavioral blueprints against 40,000+ jobs and…

May 29, 2024Plum Teams Up with hireEZ to Improve Recruiting Outcomes Through Job Matching

Plum and hireEZ have announced a strategic partnership aimed at revolutionizing talent acquisition and management. By combining Plum's psychometric solutions and hireEZ's AI-driven talent acquisition platform, this…

May 21, 2024First Ever: Plum Brings Company Culture, Career Navigation and Deep Talent Insights Together Through New Products

Revolutionary talent assessment provider Plum  has launched two innovative products: PlumThrive™ and PlumFlourish™. PlumThrive is a Talent-Drive Platform offering deep insights into role fit, skills, and cultural…

Feb 21, 2023Talent Assessment Provider Plum Raises $6 Million USD to Help Employers Ensure Their Employees Flourish

Award-Winning Talent Assessment Provider Matches People and Positions, Building Productive and Fulfilled Workforces WATERLOO, Ontario  (February 21 2023) – Revolutionary talent assessment platform Plum today announced…

May 9, 2023Xoxoday Partners with Workato to Transform Rewards and Recognition

May 9, 2023/-- Xoxoday , a leading rewards and incentives platform, announced a new strategic partnership with Workato , the leading enterprise automation and integration platform. This partnership will enable Xoxoday to…

Sep 1, 2022Capdesk joins Carta, supporting customers across the UK and Europe

London, 1 September 2022 —  Capdesk – Europe’s leading equity management solution – announced it has been acquired by Silicon Valley unicorn and equity giant Carta . Founded in 2015, London-based Capdesk is trusted by…

Plum — frequently asked questions

What does Plum do?

Plum's mission is to help companies hire, grow, and retain top talent with the power of AI and Industrial/Organizational Psychology.

Where is Plum headquartered?

Plum is headquartered in Kitchener,Ontario, Canada.

When was Plum founded?

Plum was founded in 2012.

Who founded Plum?

Plum was founded by Caitlin MacGregor.

Who is the CEO of Plum?

Caitlin MacGregor leads Plum as CEO.

How much funding has Plum raised?

Plum has raised $14.15M to date, per DHRMap records.

What kind of HR technology is Plum?

Plum is categorized under Succession Plan, Behavioral Assessment on DHRMap.

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About this listing. DHRMap is an independent directory: profiles are compiled from public sources and the company's own website at the time of listing. Companies, products, ownership and pricing change quickly, so we cannot guarantee that this profile is complete, accurate or current — please confirm details with Plum before relying on them. A listing is not an endorsement.

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