Be Applied
UK behavioral-science recruitment platform for debiased, structured, skills-based hiring; acquired by Phenom.
About
Applied (legally Be Applied Ltd) is a London-based hiring platform founded in 2016 as the first spin-out from the UK's Behavioural Insights Team. Built on behavioral science, its ATS enables anonymized, skills-based and structured hiring designed to reduce bias and better predict job performance, with evidence-based cognitive and situational assessments. In February 2026 Philadelphia-based Phenom acquired Applied to add validated cognitive assessment to its skills-first hiring platform.
Recent moves
funding · M&A · launches- Apr 28, 2026
- Feb 10, 2026
Be Applied in the news
All news →Phenom acquires Be Applied to embed adaptive cognitive assessments into its AI hiring platform. Enterprises can now validate skills at scale, reduce mis-hires (costing 30%+ of salary), and support skills-first hiring as…
Apr 28, 2026Phenom Acquires Plum to Verify What AI Can’t Fake: Human Behavior at WorkPhenom has acquired Plum , following its February 2026 acquisition of Be Applied, to complete a full-spectrum assessment stack for AI-era hiring. Plum’s Role Model™ maps behavioral blueprints against 40,000+ jobs and…
Feb 13, 2023US-based Talent Platform Upwork Expands to Support Full-Time Hiring, Further Unlocking the World’s Work Marketplace for AllNew end-to-end hiring solution enables businesses to find, vet, hire and pay global talent for full-time work, with tools to address complexity and risk SAN FRANCISCO, Calif. – February 13, 2023 – Upwork (NASDAQ:…
Jun 20, 2022Inflation – Low-Cost Ways To Counter Its Impacts On Recruiting And Retention(Steps for convincing applicants not to worry about low base compensation in their new job) This action piece… is a scannable list of alternatives to raising employee pay during high inflation. This article covers a…
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Often mentioned with
from shared news coverage
Phenom is a purpose-driven HR tech company that's helping global enterprises hire faster, develop better, and retain their people longer.
Upwork connects businesses with human and AI-enabled independent talent, agencies, fractional professionals, and contingent-workforce services.
Plum's mission is to help companies hire, grow, and retain top talent with the power of AI and Industrial/Organizational Psychology.
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