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Company profileAcquired by Phenom

Be Applied

UK behavioral-science recruitment platform for debiased, structured, skills-based hiring; acquired by Phenom.

London, United KingdomFounded 2016
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About

Applied (legally Be Applied Ltd) is a London-based hiring platform founded in 2016 as the first spin-out from the UK's Behavioural Insights Team. Built on behavioral science, its ATS enables anonymized, skills-based and structured hiring designed to reduce bias and better predict job performance, with evidence-based cognitive and situational assessments. In February 2026 Philadelphia-based Phenom acquired Applied to add validated cognitive assessment to its skills-first hiring platform.

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founders · executives

Be Applied in the news

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Oct 21, 2026Firstwork Raises $15M Series A to Fix the Frontline Hiring Bottleneck Using Applied AI

Firstwork, an applied AI platform targeting frontline workforce hiring and operations, has raised a $15M Series A led by Earlybird Venture Capital, with participation from Legion VC, Deel Ventures, Gradient, and Y Combinator. The round signals continued investor appetite for AI-driven solutions addressing high-volume, frontline recruiting bottlenecks.

Sep 28, 2026Darwinbox Among the Top Two HCM Vendors Globally for Applied AI in the 2026 Gartner® Critical Capabilities

Darwinbox says it ranks among the top two HCM vendors globally for Applied AI in the 2026 Gartner Critical Capabilities report — a positioning HR-tech buyers evaluating AI-enabled HCM platforms in Asia-Pacific and beyond may note, though the announcement originates from the vendor itself with no independent figures disclosed.

Sep 14, 2026Phenom Unveils Agenda for AI Day 2026, Its Annual Technical Showcase Behind Applied AI & Agents for HR

Phenom has published the agenda for AI Day 2026, its annual technical showcase centered on applied AI and agentic capabilities for HR. The event underscores the vendor's continued investment in AI-driven hiring and talent tools, though specific product announcements or launch details have not been disclosed.

Sep 14, 2026Phenom Unveils Agenda for AI Day 2026, Its Annual Technical Showcase Behind Applied AI & Agents for HR

Phenom has announced the agenda for its AI Day 2026 event, an annual technical showcase focused on applied AI and agentic tools for HR, according to the release. While the event signals continued vendor investment in AI-driven HR capabilities, the announcement lacks detail on specific product launches or funding developments.

Feb 10, 2026Philadelphia-based Phenom Acquires Be Applied to Scale Skills-First Hiring with Cognitive AI

Phenom acquires Be Applied to embed adaptive cognitive assessments into its AI hiring platform. Enterprises can now validate skills at scale, reduce mis-hires (costing 30%+ of salary), and support skills-first hiring as…

Oct 22, 2026SAP, Workday, and ADP all bet on agentic AI — California just set the rules

The platform giants are racing to deploy autonomous HR agents; California is already telling them where the lines are.

Be Applied — frequently asked questions

What does Be Applied do?

UK behavioral-science recruitment platform for debiased, structured, skills-based hiring; acquired by Phenom.

Where is Be Applied headquartered?

Be Applied is headquartered in London, United Kingdom.

When was Be Applied founded?

Be Applied was founded in 2016.

Who founded Be Applied?

Be Applied was founded by Kate Glazebrook, Rich Marr, Theo Fellgett.

How much funding has Be Applied raised?

Be Applied has raised $2M to date, per DHRMap records.

What kind of HR technology is Be Applied?

Be Applied is categorized under Recruiting, Assessments on DHRMap.

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About this listing. DHRMap is an independent directory: profiles are compiled from public sources and the company's own website at the time of listing. Companies, products, ownership and pricing change quickly, so we cannot guarantee that this profile is complete, accurate or current — please confirm details with Applied before relying on them. A listing is not an endorsement.

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