Sona
AI-powered workforce management platform for frontline businesses, combining scheduling, HR, payroll and compliance.
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About
Sona is a London-based AI workforce management platform for frontline enterprises in sectors like hospitality, retail, healthcare and logistics, combining scheduling, HR, payroll and compliance with an operational data layer. Founded in 2021 by Steffen Wulff Petersen, Oli Johnson and Ben Dixon.
Leadership
founders · executives- Ben DixonFounder
- Oli JohnsonFounder
- Steffen Wulff PetersenFounder
Recent moves
funding · M&A · launches- Apr 1, 2026
- May 14, 2024
Sona in the news
All news →Sona has raised $45M in Series B led by N47, with Felicis, Northzone, Gradient, and Italian Founders Fund participating, bringing total funding to $100M+. The London-headquartered company is expanding in the U.S. and…
May 14, 2024Sona, next-generation workforce management for frontline, raises $27.5M Series A led by FelicisSona , an advanced workforce management platform for frontline enterprises, announced a $27.5M Series A funding led by Felicis, with participation from Northzone, Gradient, and others. This brings Sona's total funding to…
Sona — frequently asked questions
What does Sona do?
AI-powered workforce management platform for frontline businesses, combining scheduling, HR, payroll and compliance.
Where is Sona headquartered?
Sona is headquartered in London, United Kingdom.
When was Sona founded?
Sona was founded in 2021.
Who founded Sona?
Sona was founded by Steffen Wulff Petersen, Oli Johnson, Ben Dixon.
Who is the CEO of Sona?
Steffen Wulff Petersen leads Sona as CEO.
What kind of HR technology is Sona?
Sona is categorized under Workforce Management, AI for HR on DHRMap.
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