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How employers use Glassdoor and Indeed✓ Verified profile · 2026-08-23
Glassdoor
Glassdoor is an employer-reviews and jobs marketplace where employees anonymously post company reviews, ratings, salaries and interview experiences and employers manage their brand and job advertising. It is owned by Recruit Holdings (acquired in 2018 for $1.2 billion), which also owns Indeed; since 2024 employer branding and job advertising are delivered jointly through Indeed, and Glassdoor was legally merged into Indeed in 2026 while the Glassdoor brand and anonymous reviews continue.
San FranciscoFounded 20071001-5000 employees
Legal nameGlassdoor
Founded2007
FoundersRobert Hohman, Rich Barton, Tim Besse
HQSan Francisco
Employees1001-5000
ChannelsLinkedIn
Decision snapshot
Facts, vendor evidence and marketplace signals are labeled separately · verified 2026-08-23Best for
Employers prioritizing employer branding, reputation management and candidate research, especially those already advertising on Indeed.
Strong when
You want to manage and respond to reviews, showcase branded content and run employer-branding ads across the Indeed and Glassdoor network from one place.
Validate before buying
Since the 2026 merger, branding and job posting run through Indeed's terms and login, and standalone Glassdoor purchasing is largely superseded by the Indeed-integrated model.
Acquisition$1.2B
Recruit Holdings acquired Glassdoor in 2018 for cash
Recruit Holdings acquires Glassdoor ($1.2B)ParentRecruit Holdings
Glassdoor sits in Recruit Holdings' HR Technology segment alongside Indeed
Recruit Holdings acquires Glassdoor ($1.2B)Recruit Holdings overview (TSE: 6098)Who should evaluate Glassdoor?
Employee size
Small businessMid-marketEnterprise
Operating context
Cross-industry
Regions
Global (strongest in US and English-speaking markets)
Primary use cases
Employer brandingReputation and review managementCandidate researchJob advertisingSalary transparency and benchmarking
Product portfolio
A portfolio vendor — compare the product and package that matches your workforce, not the company name alone.
Enhanced Profile / Employer Branding Hub
An upgraded branded profile combined with Indeed Company Pages Premium.
Advanced analytics and peer comparisonEnhanced customizationPremium branded contentCompetitor-ad removal on your profile
How employers use Glassdoor and IndeedIndeed Employer Branding HubSponsored Jobs and branding ads
Job ads sponsored through Indeed and distributed across Glassdoor plus employer-branding display ads.
Sponsored placementCross-network distributionBranded ad campaignsSpotlight pages
How employers use Glassdoor and IndeedReviews management and Salary insights
Manage and respond to reviews with sentiment analysis, plus salary and interview insights.
Review responseSentiment and trend analysisSalary benchmarkingInterview insights
How employers use Glassdoor and IndeedGlassdoor salary informationCore capabilities
Employer brandingReviews management and responseSentiment analysisJob posting and sponsored jobsRecruitment marketing and display adsBrand analytics and benchmarkingSalary benchmarking and insightsInterview insightsCompany profile managementCross-network distribution (Indeed + Glassdoor)
Where Glassdoor is strong
Deep review and salary repository
A well-known repository of employee reviews, ratings, salaries and interview insights driving candidate research.
How employers use Glassdoor and IndeedUnified branding and reach with Indeed
Combined with Indeed via the Employer Branding Hub for a single management surface and cross-network ad distribution.
Indeed Employer Branding HubBacked by Recruit Holdings
Ownership by the parent of Indeed provides scale and distribution.
Recruit Holdings acquires Glassdoor ($1.2B)What buyers should validate
Loss of independence
Glassdoor legally merged into Indeed in 2026 and operates under Indeed's terms, privacy and login.
Glassdoor folds into Indeed (reporting)Pricing not transparent
Pricing is quote-based, making cost hard to benchmark without sales engagement.
How employers use Glassdoor and IndeedJob posting channeled through Indeed
Job posting now runs through Indeed's sponsored model rather than a standalone Glassdoor buy.
How employers use Glassdoor and IndeedCommercial & implementation
Pricing modelSubscription employer branding plus performance-based sponsored jobs via Indeed; quote-basedHow employers use Glassdoor and Indeed
OwnershipRecruit Holdings (Tokyo Stock Exchange: 6098)Recruit Holdings acquires Glassdoor ($1.2B)Recruit Holdings overview (TSE: 6098)
Integrations
Indeed network distribution
Sponsored jobs and branding ads are distributed across Indeed, Glassdoor and 100+ partner sites, with the Employer Branding Hub consolidating management.
How employers use Glassdoor and IndeedIndeed Employer Branding HubSecurity & compliance
Customer evidence
Outcomes reported in the vendor's customer stories — treat as vendor-supplied case-study evidence.
Branding and application lift
Aggregate statistics reported for employers using the combined Indeed and Glassdoor Employer Branding Hub.
Vendor-reported average 23% increase in started applications and 35% increase in job clicks across Indeed and Glassdoor Company Pages.How employers use Glassdoor and IndeedFaster hiring
Aggregate statistics reported for sponsored jobs across the network.
Vendor-reported that sponsored jobs make a hire about five days faster than non-sponsored, with lower cost per application start for Branding Hub users.How employers use Glassdoor and IndeedCommon alternatives
A shortlist starting point; the right comparison depends on size, geography and the exact product.
Methodology
Company facts, product claims, customer evidence and independent marketplace signals are separated. Time-sensitive data is a dated snapshot. Review all sources →
Latest Glassdoor coverage
View all →Mar 21, 2024Privacy Concerns Surge as Glassdoor Allegedly Adds Real Names to User Profiles Without Consent
The article reports concerns among Glassdoor users that their real names were added to their profiles without consent, potentially compromising anonymity. This issue surfaced when a user, Monica, noticed her full name…
Jul 19, 2023From Reviews to 'Bowls': Glassdoor's New Initiative Sparks Debate on Workplace TransparencyGlassdoor, renowned for enabling anonymous employer reviews, has introduced a new feature that allows anonymous discussions focused on specific employers and industries. These communities, termed "bowls", are a product…
Sep 1, 2026Workers are turning more critical of AI, and leadership is part of the problemGlassdoor research reveals a dramatic shift in employee sentiment toward AI at work, with positive mentions falling from 81% in 2019 to 43% by 2026, as fears around job replacement, surveillance, and lack of employer support drive growing negativity. The data also shows that employees with positive AI views are significantly less likely to seek new jobs, underscoring the people-strategy stakes for HR leaders managing AI adoption.
Dec 15, 2025Deel Launches Deel Works Editorial Hub, Reveals North America's PTO ProblemDeel has launched Deel Works , a new editorial hub focused on the future of work, alongside its first major data-driven study examining global paid time off (PTO) usage. Led by newly appointed Economist Lauren Thomas,…
Jul 12, 2025Job Boards Are Dying—AI Is Becoming the New Hiring Front DoorIn July 2025, Japanese HR services giant Recruit Holdings announced a sweeping reorganization of its HR technology division, cutting approximately 1,300 jobs , or 6% of the department’s global workforce. The…
Mar 27, 2025Marit Health Launches Groundbreaking Community-Powered Platform for Salary Transparency in Medicine, Secures $3.2M Seed RoundMarit Health , a newly launched platform designed to provide salary transparency for physicians and advanced practice providers (APPs), is revolutionizing the healthcare sector. Backed by $3.2 million in seed funding,…
Sources & verification
Verified 2026-08-23. Source type is shown so buyers can distinguish official, regulatory, marketplace and legacy evidence.
- officialRecruit Holdings acquires Glassdoor ($1.2B)
- officialHow employers use Glassdoor and Indeed
- officialIndeed Employer Branding Hub
- officialGlassdoor salary information
- reportingGlassdoor folds into Indeed (reporting)
- reportingRecruit Holdings overview (TSE: 6098)
- marketplaceG2: Glassdoor reviews
Leadership
founders · executives- Rich BartonFounder
- Robert HohmanFounder
- Tim BesseFounder
Recent moves
funding · M&A · launches- Dec 15, 2025
- Mar 27, 2025
- Aug 30, 2024
- Aug 11, 2023
- Feb 13, 2023
- Sep 27, 2022
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