Gain
Israeli deeptech building autonomous 'AI Employees' — a digital workforce layer that runs end-to-end procurement and operations for enterprises.
About
Gain, a Tel Aviv-based deeptech startup, builds autonomous 'AI Employees' — an AI workforce layer that manages end-to-end procurement and operational workflows, from category strategy, sourcing and negotiation to contract execution, transaction processing and exception management, integrated with ERP and procurement systems. Named agents (e.g. Natalie for strategy/negotiation, Bob for tactical buying) run output-based work rather than acting as copilots. Founded by CEO Michael Gabay (founder and former CEO of retail-automation firm Trigo) with Dor Israeli (CTO), Elon Hait (COO) and Jason Busch (Strategy); raised a $12M seed led by The Garage (with BlueRed Partners and Bazan Group) in 2025. Early pilots span Bazan, Tempo Beer Industries and retail/CPG/chemicals.
Leadership
founders · executives- Michael GabayCEO & Co-founder
Recent moves
funding · M&A · launches- Sep 29, 2025
Gain in the news
All news →Gain , an Israel-based deeptech startup, has launched its first AI Employees designed to manage end-to-end procurement processes. The company announced a $12M seed funding round led by The Garage, with participation from…
Sep 17, 2026The Mid-Funnel Is Crowded — and Everyone's Trying to Own ItFrom consolidation plays to California's AI hiring crackdown, today's news circles one pressure point: who controls candidate evaluation, and under what rules.
Gain — frequently asked questions
What does Gain do?
Israeli deeptech building autonomous 'AI Employees' — a digital workforce layer that runs end-to-end procurement and operations for enterprises.
Where is Gain headquartered?
Gain is headquartered in Tel Aviv, Israel.
Who founded Gain?
Gain was founded by Michael Gabay, Dor Israeli, Elon Hait, Jason Busch.
Who is the CEO of Gain?
Michael Gabay leads Gain as CEO.
How much funding has Gain raised?
Gain has raised $12M (Seed) to date, per DHRMap records.
What kind of HR technology is Gain?
Gain is categorized under Digital Workforce on DHRMap.
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