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CoAdvantage and PrimePay Launch CoAd, Unbundling Traditional PEO Services for the First Time
Company News

CoAdvantage and PrimePay Launch CoAd, Unbundling Traditional PEO Services for the First Time

CoAdvantage and PrimePay have launched CoAd, a unified payroll, HR and PEO brand serving 17,000+ clients and processing over $15B in annual payroll. Its modular model lets employers access co-employment without being required to...

Jul 14, 2026
News

CoAdvantage and PrimePay Merge to Create a Comprehensive HCM Powerhouse

CoAdvantage, a leading Professional Employer Organization (PEO), has successfully merged with PrimePay, a well-established payroll and HR software provider. Backed by private equity firm Aquiline, the combined entity aims to offer a more co

Jun 30, 2025
Venture Capital

CoAdvantage & PrimePay Merge to Elevate HR Tech for SMBs

Aquiline Capital Partners has announced the merger of its portfolio companies, CoAdvantage and PrimePay , to enhance human capital management (HCM) services for small- and mid-sized businesses. This strategic combination aims to offer a mor

Mar 5, 2025
Product News

PrimePay Introduces New People Analytics to Drive Business Outcomes

PrimePay has launched PrimePay Analytics, a groundbreaking people analytics platform designed to help businesses drive growth, retention, and profitability by leveraging workforce, performance, and financial data. The platform aims to close

Sep 24, 2024
Product News

PrimePay has unveiled HCM Essentials, an all-in-one HCM platform designed specifically for small businesses

PrimePay has unveiled HCM Essentials, an all-in-one human capital management (HCM) platform designed specifically for small businesses. Combining design, function, and affordability, this platform aims to streamline payroll, time, and HR co

Jun 20, 2024
Product News

Merging and Innovating: PrimePay and SyncHR Rebrand as PrimePay

PrimePay and SyncHR have announced their rebranding as PrimePay, marking a new chapter for the two companies following their merger. At the core of the rebranding is the unification of the company names to PrimePay, along with a new logo, t

Aug 5, 2023
Company News

Aspirion Selects PrimePay to Streamline People Management and Enhance Employee Experience

WEST CHESTER, July 25, 2023 —  PrimePay , the human capital management (HCM) company for growing businesses, announced that Aspirion, a leading technology-enabled healthcare revenue cycle management provider for complex claims and revenue i

Jul 25, 2023
Venture Capital

PrimePay Announces Investment from Aquiline Capital Partners

WEST CHESTER, Pa. --  PrimePay , a national payroll, human capital management (HCM), and benefit services company, today announced it has received an investment from Aquiline Capital Partners, a private investment firm based in  New York  a

Apr 5, 2021
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