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✓ Verified profile · 2026-08-23

Willo

Willo is an asynchronous (one-way, on-demand) video interviewing platform for screening candidates at scale, letting candidates record video, audio or text responses to preset questions without live scheduling. It offers AI features (Willo Intelligence) that transcribe, summarize and surface skills, supports 18 languages, is SMB-to-enterprise friendly and publishes its pricing. Founded in Scotland in 2018.

4.6/5· 230+ G2 reviews
AI Interviewing & ScreeningVideo Interview
New YorkFounded 201811-50 employees
Visit website ↗
Legal nameWillo
Founded2018
FoundersEuan Cameron, Andrew Wood
HQNew York
Employees11-50
ChannelsLinkedIn

Decision snapshot

Facts, vendor evidence and marketplace signals are labeled separately · verified 2026-08-23
Best for

SMBs to enterprises running high-volume, distributed screening who want to replace phone screens with async video.

Strong when

Global and multilingual hiring, high-volume graduate or frontline campaigns and ease of use with transparent pricing are priorities.

Validate before buying

Reviewers cite limited native ATS integrations (heavy Zapier reliance), basic analytics, and that the format is async-only with no built-in live interviewing.

PricingPublished: a pay-as-you-go Lite tier and an Enterprise tier (from £2,999/year).
Implementation referenceSelf-serve and low-friction, working on any device including low bandwidth, with Zapier, an open API and (on Enterprise) SSO and 20+ ATS integrations.
Reach180+ countries

Organizations across many countries, with a majority of revenue from the US

Startups Magazine: Willo funding and clients
Funding£4.2M

Cumulative, including a £1.8M round in 2024 led by the founder of Mimecast

Startups Magazine: Willo funding and clients

Who should evaluate Willo?

Employee size

StartupsScale-upsEnterprise

Operating context

RetailAutomotiveEnergyHealthcareTechnology

Regions

UK and EuropeNorth America (US-majority revenue)Global

Primary use cases

Graduate and campus hiringHigh-volume and frontline hiringSoftware engineering hiringSales and marketing hiring

Product portfolio

A portfolio vendor — compare the product and package that matches your workforce, not the company name alone.

Recruiters and hiring teams

Async video interviewing

One-way interviews collecting video, audio or text responses.

Mixed-format responsesTiming and retake controlsBranded invitesBulk CSV invitations
Willo features
Reviewers and hiring managers

Willo Intelligence (AI)

AI that transcribes, summarizes and surfaces skills and gaps.

Auto-transcription and summariesStructured insightsQuestion generatorScorecards
Willo features
Recruiting and compliance teams

Verification & anti-cheat

An integrity and compliance layer.

Anti-cheat and deepfake mitigationIdentity verificationRight-to-work checksBackground checks
Willo features
RecOps and IT

Integrations & API

A connectivity layer for ATS and workflow tools.

Native ATS (e.g. Greenhouse)5,000+ apps via ZapierOpen API20+ ATS on Enterprise
Willo integrationsWillo pricing

Core capabilities

Asynchronous video interviewingAudio and text responsesAI transcription and summaryStructured insights and scorecardsAnti-cheat and deepfake detectionIdentity and right-to-work verificationMulti-language (18)Branded and bulk invitesATS integration and open APISSO and MFA

Where Willo is strong

Global multilingual reach

18 languages and any-device, low-bandwidth access.

Willo features

Transparent published pricing

Published pricing including a pay-as-you-go option.

Willo pricing

What buyers should validate

Async-only format

There is no built-in live interviewing, which may not suit all stages.

Willo features

Commercial & implementation

Pricing modelPublished: Lite pay-as-you-go (£49/live role) and Enterprise (from £2,999/year)Willo pricing
OwnershipPrivate, venture-backed; ~£4.2M raisedStartups Magazine: Willo funding and clients

Integrations

ATS, Zapier and API

Native ATS integrations including Greenhouse and 20+ ATS on Enterprise, plus Zapier connectivity to 5,000+ apps and an open API.

Willo integrationsWillo pricing

Security & compliance

ISO 27001 and GDPR

Willo is ISO/IEC 27001:2022 certified and GDPR compliant, with 256-bit encryption, SSO and MFA on AWS; SOC 2 Type II is referenced in support materials but not confirmed on the trust center.

Willo trust centerWillo data security (support)

Customer evidence

Outcomes reported in the vendor's customer stories — treat as vendor-supplied case-study evidence.

EDF

Graduate hiring at scale

EDF used Willo for graduate hiring.

Vendor case study reports cutting recruiter admin by 50% while filling 400+ roles per recruiting season.Willo case studies
Toyota Great Britain

Skills-based hiring

Toyota GB used Willo for skills-based screening.

Vendor case study reports saving 161 hours while making the process more accessible.Willo case studies

Common alternatives

A shortlist starting point; the right comparison depends on size, geography and the exact product.

HireVue Spark Hire myInterview VidCruiter Hireflix

Methodology

Company facts, product claims, customer evidence and independent marketplace signals are separated. Time-sensitive data is a dated snapshot. Review all sources →

Latest Willo coverage

View all →
Feb 13, 2023Video Interviewing Startup Willo Raises $1.8M to Expand Its Operations in US, Australia

Willo , a video interviewing company, has recently raised over £1.5 million ($1.8 million) in a funding round led by 1818 Venture Capital, a Guernsey-based early-stage tech investment firm, bringing its total raised to…

Sources & verification

Verified 2026-08-23. Source type is shown so buyers can distinguish official, regulatory, marketplace and legacy evidence.

  1. officialWillo about
  2. officialWillo features
  3. officialWillo pricing
  4. officialWillo integrations
  5. officialWillo case studies
  6. officialWillo trust center
  7. officialWillo data security (support)
  8. reportingStartups Magazine: Willo funding and clients
  9. reportingWillo reviews (third-party)
  10. marketplaceG2: Willo video interviewing reviews

Leadership

founders · executives
  • Andrew WoodFounder
  • Euan CameronFounder

Recent moves

funding · M&A · launches

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