PINATA
SaaS platform for optimizing distributed front-line workforces: task management, retail compliance, merchandising and field activation.
About
PINATA (gopinata.com) is a workforce-optimization and task-management SaaS platform for distributed on-the-ground teams — brand ambassadors, merchandisers, retail staff and field reps, largely in consumer/CPG — with 'Playbooks' for retail compliance, sampling and merchandising, plus KPI dashboards and ROI measurement. Founded in 2015; a $10M Series A in 2022 led by M13 and Bullpen Capital.
Recent moves
funding · M&A · launches- Nov 28, 2022
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