PINATA
SaaS platform for optimizing distributed front-line workforces: task management, retail compliance, merchandising and field activation.
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About
PINATA (gopinata.com) is a workforce-optimization and task-management SaaS platform for distributed on-the-ground teams — brand ambassadors, merchandisers, retail staff and field reps, largely in consumer/CPG — with 'Playbooks' for retail compliance, sampling and merchandising, plus KPI dashboards and ROI measurement. Founded in 2015; a $10M Series A in 2022 led by M13 and Bullpen Capital.
Leadership
founders · executives- Josh WandFounder
- Ian FergusonCEO
Recent moves
funding · M&A · launches- Nov 28, 2022
PINATA in the news
All news →PINATA — frequently asked questions
What does PINATA do?
SaaS platform for optimizing distributed front-line workforces: task management, retail compliance, merchandising and field activation.
Where is PINATA headquartered?
PINATA is headquartered in New York, United States.
When was PINATA founded?
PINATA was founded in 2015.
Who founded PINATA?
PINATA was founded by Josh Wand.
Who is the CEO of PINATA?
Ian Ferguson leads PINATA as CEO.
How many employees does PINATA have?
PINATA has 11-50 employees.
How much funding has PINATA raised?
PINATA has raised $10M (Series A) to date, per DHRMap records.
What kind of HR technology is PINATA?
PINATA is categorized under Workforce Management, Frontline / Deskless Workforce on DHRMap.
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