Gusto is an all-in-one payroll, benefits and HR platform focused on small and mid-sized U.S. businesses, combining full-service payroll and automated tax filing with benefits administration, hiring and onboarding, time tracking and core HR tools.
Small and mid-sized U.S. employers that want full-service payroll bundled with benefits, hiring and core HR in one easy-to-use platform.
Ease of use, automated payroll tax filing, integrated benefits and a simple employee experience are priority requirements.
Gusto is built for SMB needs; organizations requiring deep enterprise HCM, broad global payroll or heavy configurability should validate fit against larger platforms.
A portfolio vendor — compare the product and package that matches your workforce, not the company name alone.
Full-service payroll with automatic federal, state and local tax filing, W-2 and 1099 generation, flexible pay schedules and contractor payments.
Integrated benefits including health insurance administration, a native 401(k), workers' compensation and additional financial-wellness options, with availability varying by state.
Offer letters, e-signatures, onboarding checklists, document storage and automated workflows such as software provisioning and background checks.
Time tracking and PTO, employee profiles and documents, plus mobile-friendly access to pay and personal data through the Gusto Wallet employee app.
Gusto is widely regarded as one of the simplest payroll and HR platforms to operate, which lowers administrative overhead for small businesses without dedicated HR staff.
Gusto official websitePayroll, benefits administration, hiring and core HR are combined in one platform rather than assembled from separate point tools.
Gusto products overviewFull-service payroll automatically files federal, state and local payroll taxes and generates year-end forms.
Gusto products overviewThe platform targets small and mid-sized businesses; buyers needing enterprise-grade HCM, complex org structures or broad global payroll should confirm fit.
Gusto products overviewHealth-insurance and some benefits offerings depend on the employer's state; confirm current availability for your locations.
Gusto products overviewPlan tiers, per-person pricing and add-ons change; validate the current published pricing and total cost for your headcount before comparing.
Gusto official websiteGusto connects with common accounting and business applications, including accounting tools such as QuickBooks and Xero, plus time-tracking and productivity integrations.
Gusto products overviewGusto maintains SOC 1 Type II and SOC 2 Type II reports, updated annually and available through its trust center.
Gusto security and complianceGusto follows HIPAA guidelines for protected health information and maintains business associate agreements with employers and third parties such as insurers.
Gusto security and complianceOutcomes reported in the vendor's customer stories — treat as vendor-supplied case-study evidence.
The accounting firm hiline migrated all of its HR and payroll clients onto Gusto.
Vendor case study reports roughly 50% less time spent on payroll tasks.Gusto customer story: hilineLittle Fish Accounting joined Gusto in 2020 to move from contractor-only payments to full-service payroll and later adopted Gusto People Advisory.
Vendor case study reports the firm doubled its client base and grew monthly revenue.Gusto customer story: Little Fish AccountingA shortlist starting point; the right comparison depends on size, geography and the exact product.
Company facts, product claims, customer evidence and independent marketplace signals are separated. Time-sensitive data is a dated snapshot. Review all sources →
Chase for Business has launched Chase Payroll, an embedded payroll product built on Gusto's infrastructure, bringing payroll processing directly into its business banking platform. The move targets small business owners grappling with cash-flow pressures tied to payroll cycles, with Chase citing its own research that 37% of business owners felt payroll strain on cash flow in the past six months.
Oct 7, 2026Chase for Business Expands Its Integrated Digital Experience with Chase Payroll, Powered by GustoChase for Business is launching Chase Payroll, a payroll product powered by Gusto, embedded directly within its business banking platform — a move that brings payroll and banking into a single interface for small business owners, according to Business Wire. The partnership targets cash-flow pain points around payroll funding, with Chase research cited as showing 37% of business owners felt payroll pressure on cash flow in the past six months.
Oct 1, 2026Gusto Launches Business Compliance, Adds HR Partners and a PEO for Growing Small BusinessesGusto Business Compliance, now available to all Gusto customers, handles state tax registrations, annual reports and government mail when a small business hires in a new state. HR Partners and a PEO round out the lineup.
Oct 1, 2026Gusto launches Business Compliance for multi-state hiring, plus HR Partners and a PEOGusto has made Gusto Business Compliance generally available to all its customers. The service registers, files and monitors state and local compliance obligations on a small business's behalf, most notably when it hires an employee in a new state: state tax registration, annual reports, registered agent, foreign qualification and government mail monitoring. Gusto also introduced Gusto HR Partners, which gives owners access to a senior HR leader, and Gusto PEO, coming to eligible customers in the coming months. (Source: PR Newswire / Gusto)
Sep 10, 2026Small Businesses That Adopted AI Are Hiring Faster, New Gusto Research Finds - PR NewswireGusto research finds that small businesses using AI tools are achieving faster hiring outcomes, highlighting a measurable link between AI adoption and recruiting speed among SMBs on the payroll and HR platform.
May 7, 2026Gusto Surpasses $1 Billion in Revenue, Serving More Than 500,000 Small BusinessesGusto has surpassed $1B in trailing 12-month revenue, serving 500,000+ U.S. small businesses. The company added roughly 50,000 customers last quarter, achieved five consecutive quarters of ARR acceleration, and says more…
Verified 2026-08-22. Source type is shown so buyers can distinguish official, regulatory, marketplace and legacy evidence.
Independent vendor-stability signals for Gusto — fundamentals or funding runway, hiring and coverage momentum, market presence and leadership changes — built only from primary sources and versioned rules.
101 roles listed on Gusto's careers page as of 2026-10-15 across 2 countries, 9 in AI / ML. Most hiring in Engineering (23), Sales (16), HR & recruiting (11).
Denver, CO - Hybrid; New York, NY - Hybrid; San Francisco, CA - Hybrid
Open roleSenior Paid Acquisition Manager, Paid SocialBurlingame, CA - Hybrid; Denver, CO - Hybrid; New York, NY - Hybrid; San Francisco, CA - Hybrid
Open roleSenior Commercial Lines Account ManagerDenver, CO - Hybrid
Open roleManager, Business Insurance ServicingDenver, CO - Hybrid
Open roleEnhanced Due Diligence Investigations AnalystDenver, CO - Hybrid; New York, NY - Hybrid; San Francisco, CA - Hybrid
Open roleFraud Investigations AnalystDenver, CO - Hybrid; New York, NY - Hybrid; San Francisco, CA - Hybrid
Gusto is an all-in-one payroll, benefits and HR platform focused on small and mid-sized U.S. businesses, combining full-service payroll and automated tax filing with benefits administration, hiring and onboarding, time tracking and core HR tools.
Gusto is headquartered in San Francisco, California, United States.
Gusto was founded in 2011.
Gusto was founded by Edward Kim, Joshua Reeves, Tomer London.
Gusto has 1001-5000 employees.
Gusto is categorized under Payroll, HCM, Benefits Administration on DHRMap.
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Provider of 401(k) and IRA retirement plans for small businesses; acquired by payroll and HR company Gusto in 2025.
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