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David Rock

Co-Founder and CEO · NeuroLeadership Institute

David Rock is co-founder and CEO of the NeuroLeadership Institute, a cognitive-science consultancy he established to apply neuroscience to leadership and organizational development. He coined the term "neuroleadership" and created the SCARF model of social behavior. He authored several books, including "Your Brain at Work" and "Quiet Leadership."

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David Rock — frequently asked questions

Who is David Rock?

David Rock is co-founder and CEO of the NeuroLeadership Institute, a cognitive-science consultancy he established to apply neuroscience to leadership and organizational development. He coined the term "neuroleadership" and created the SCARF model of social behavior. He authored several books, including "Your Brain at…

What is David Rock's role?

David Rock is Co-Founder and CEO at NeuroLeadership Institute.

What is David Rock recognized for?

David Rock has been recognized as Top 100 HR Influencer by Engagedly (2026).

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