Kunal Shah sets three priorities for WhatsApp, but spam and payments remain key challenges
WhatsApp global head Kunal Shah outlined three priorities for the Meta-owned app: richer communication, simpler everyday services such as bill payments and bookings, and AI for finding information and tracking appointments. WhatsApp is reportedly working with financial services and telecom partners, though Shah shared no AI feature details or timelines. The item notes WhatsApp Pay held just 0.8% of UPI transaction volume in September 2026, and a LocalCircles survey found 96% of users received spam messages daily.
