SparkPlug
Incentive-management and rewards platform that lets brands motivate and pay frontline retail/dispensary employees for sales.
About
SparkPlug is an incentive-management and wage-supplementation platform that helps brands and retailers reward frontline workers with cash bonuses per sale, plus contests, product education and training, across retail, hospitality and cannabis. Founded in 2020; an $8M Series A in 2022 led by Lightbank (~$11.5M total).
Leadership
founders · executives- Andrew DuffyFounder
Recent moves
funding · M&A · launches- Nov 5, 2022
SparkPlug in the news
All news →Similar vendors
View all →Compensation management and total-rewards platform for equitable, data-driven pay; acquired by Deel (now Deel Compensation).
Enterprise engagement platform for employee recognition, rewards & loyalty, spanning workplace and customer engagement.
UK employee benefits and rewards platform (FlexGenius, MyWorkPal); acquired by HR software vendor Ciphr.
Peer-to-peer employee recognition, rewards and engagement platform where coworkers give redeemable micro-bonuses.
Employee-owned global engagement agency offering incentives, recognition, rewards, loyalty and events; acquired Cooleaf's recognition SaaS.
Global rewards, recognition, incentives and employee-engagement platform for enterprises (now under Giift).
Often mentioned with
from shared news coverageReach buyers comparing HR tech on DHRMap
Claim SparkPlug to keep your profile accurate — or feature your brand to stand out to buyers actively researching vendors.
Compare vendor plans & pricing →- Verified badge & priority placement
- Brand column & spotlight articles
- Buyer leads delivered to your team
- Featured across directory, compare & landscape