Second Nature
AI role-play and coaching platform that uses conversational AI avatars to train and certify sales, HR, and customer-service teams through realistic simulated conversations.
About
Second Nature AI offers an AI-powered training platform that generates customisable role-play scenarios — including AI-driven avatars — enabling sales representatives, HR professionals, and customer-service teams to practice realistic conversations, receive automated scoring, and improve independently. The platform supports over 20 languages, integrates with existing learning applications, and is used by enterprise customers including Zoom, Oracle, Adobe, and Teleperformance. Founded in 2018 in Tel Aviv, Israel by Ariel Hitron and Alon Shalita, the company has raised $38 million in total across three funding rounds (Seed 2019, Series A 2022, Series B October 2025). The Series B round of $22 million was led by Sienna VC and supported by Bright Pixel, StageOne Ventures, Cardumen Capital, Signals VC, and Zoom. The company employs approximately 45 people and was included in Calcalist's '50 most promising Israeli startups – 2025' list.
Second Nature — frequently asked questions
What does Second Nature do?
AI role-play and coaching platform that uses conversational AI avatars to train and certify sales, HR, and customer-service teams through realistic simulated conversations.
Where is Second Nature headquartered?
Second Nature is headquartered in Tel Aviv, Israel.
When was Second Nature founded?
Second Nature was founded in 2018.
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