CoAd
US payroll, HR, benefits and PEO provider for small and mid-sized businesses, formed by uniting CoAdvantage and PrimePay under the CoAd brand.
About
PrimePay merged with PEO CoAdvantage, and on July 14, 2026 the combined company launched as CoAd; PrimePay's payroll product is now CoAd Pay. CoAd offers payroll software, HR, benefits administration, compliance support, add-ons such as time tracking and recruiting, and full-service PEO, and works with franchises, CPAs, brokers and banks. It is headquartered in Bradenton, Florida.
CoAd — frequently asked questions
What does CoAd do?
US payroll, HR, benefits and PEO provider for small and mid-sized businesses, formed by uniting CoAdvantage and PrimePay under the CoAd brand.
Where is CoAd headquartered?
CoAd is headquartered in Bradenton, Florida, United States.
What kind of HR technology is CoAd?
CoAd is categorized under HCM, Payroll on DHRMap.
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