AI Governance Platform
An all-in-one platform to centralize AI risk management at scale.
Governance workflows and accountabilitiesAI inventoryTesting and monitoringDocumentation and audit trails
OECD.AI catalogue: FairNow✓ Verified profile · 2026-08-23Acquired by AuditBoard
FairNow
FairNow was an AI governance platform for managing AI risk, bias testing and regulatory compliance across AI systems, with a notable focus on hiring and HR-tech AI. It provided a centralized AI inventory, dynamic risk assessments, continuous bias testing (including synthetic-data audits) and compliance mapped to NYC Local Law 144, the EU AI Act and Colorado's SB-205. Founded in 2023, FairNow was acquired by AuditBoard in October 2025; AuditBoard rebranded as Optro in 2026, and FairNow is now an embedded AI-governance capability within that platform.
McLean, Virginia, United StatesFounded 2023
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ChannelsLinkedIn
Decision snapshot
Facts, vendor evidence and marketplace signals are labeled separately · verified 2026-08-23Best for
HR-tech vendors and HR teams needing AI-hiring bias audits and AI governance across NYC LL144, the EU AI Act and Colorado's AI law.
Strong when
You lack sufficient historical applicant data — FairNow's synthetic-data bias-audit approach was built for that case.
Validate before buying
FairNow is no longer sold standalone; it is now part of the Optro (formerly AuditBoard) GRC platform, so procurement, pricing and roadmap are enterprise-GRC oriented.
OwnershipAcquired by AuditBoard (now Optro)
Acquisition announced October 2025; AuditBoard rebranded as Optro in 2026
AuditBoard acquires FairNowAuditBoard rebrands as OptroWho should evaluate FairNow?
Employee size
Startups and scale-upsThrough Fortune 100
Operating context
HR and HR-techFinancial servicesHealthcare
Regions
United States (NYC, Colorado)EU (EU AI Act)
Primary use cases
AI hiring bias auditsAI inventory and registryRisk assessmentsVendor AI riskRegulatory compliance tracking
Product portfolio
A portfolio vendor — compare the product and package that matches your workforce, not the company name alone.
AI Registry / Inventory
A central catalog of all AI applications, including vendor AI.
Inventory managementVendor AI trackingOwnership mappingContinuous monitoring
OECD.AI catalogue: FairNowBias & Compliance Testing
Continuous bias testing including NYC LL144 audits, using synthetic data where historical data is lacking.
Synthetic-data bias evaluationImpact-ratio analysisContinuous testingTransparency documentation
FairNow NYC bias audit with synthetic dataRisk & Regulatory Intelligence
Dynamic AI risk assessments plus tracking and mapping to AI laws and frameworks.
Dynamic risk assessmentsNYC LL144, EU AI Act, Colorado SB-205NIST AI RMF and ISO 42001 mappingCompliance guidance
AuditBoard acquires FairNowCore capabilities
AI governanceAI inventory and registryBias testingSynthetic-data bias auditRisk assessmentContinuous monitoringVendor AI riskRegulatory intelligenceCompliance automationDocumentation and audit trails
Where FairNow is strong
HR-hiring specialization
Purpose-built AI governance with a hiring-AI specialization (NYC LL144).
OECD.AI catalogue: FairNowSynthetic-data audits
Synthetic-data bias audits solve the no-historical-data problem.
FairNow NYC bias audit with synthetic dataBroad framework coverage
NYC LL144, EU AI Act, Colorado SB-205, NIST AI RMF and ISO 42001.
AuditBoard acquires FairNowWhat buyers should validate
No longer standalone
FairNow is now embedded in the Optro (AuditBoard) GRC platform, with an enterprise-GRC buying motion.
AuditBoard rebrands as OptroYoung company
Founded 2023 with a single $3.5M seed round before acquisition.
FairNow $3.5M seed fundingUndisclosed pricing
Pricing and implementation details are not public.
AuditBoard acquires FairNowCommercial & implementation
Pricing modelNot disclosedAuditBoard acquires FairNow
OwnershipAcquired by AuditBoard (now Optro), October 2025AuditBoard acquires FairNowAuditBoard rebrands as Optro
Integrations
Integrations and APIs
Now delivered within the Optro platform, which lists integrations and APIs; standalone FairNow integration details were not published.
Optro AI governance productSecurity & compliance
AI-management frameworks
FairNow supported ISO 42001 and helped a customer achieve it; a FairNow-specific SOC 2 certification could not be independently confirmed and is now covered under the Optro platform.
Optro AI governance productCustomer evidence
Outcomes reported in the vendor's customer stories — treat as vendor-supplied case-study evidence.
HR-tech AI governance
FairNow reported serving over a dozen HR-tech vendors including Dayforce, Ashby, Humanly and Plum.
Vendor-reported adoption for AI governance and bias testing; specific per-customer outcomes were not disclosed.OECD.AI catalogue: FairNowISO 42001 achievement
The RPO firm Cielo used FairNow toward AI governance.
Vendor-reported achievement of ISO 42001 (now restated on the Optro platform).Optro AI governance productCommon alternatives
A shortlist starting point; the right comparison depends on size, geography and the exact product.
Methodology
Company facts, product claims, customer evidence and independent marketplace signals are separated. Time-sensitive data is a dated snapshot. Review all sources →
Sources & verification
Verified 2026-08-23. Source type is shown so buyers can distinguish official, regulatory, marketplace and legacy evidence.
- reportingFairNow $3.5M seed funding
- reportingAuditBoard acquires FairNow
- reportingAuditBoard rebrands as Optro
- officialOptro AI governance product
- reportingOECD.AI catalogue: FairNow
- reportingFairNow NYC bias audit with synthetic data
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founders · executivesFairNow — frequently asked questions
What does FairNow do?
FairNow was an AI governance platform for managing AI risk, bias testing and regulatory compliance across AI systems, with a notable focus on hiring and HR-tech AI. It provided a centralized AI inventory, dynamic risk assessments, continuous bias testing (including synthetic-data audits) and compliance mapped to NYC L…
Where is FairNow headquartered?
FairNow is headquartered in McLean, Virginia, United States.
When was FairNow founded?
FairNow was founded in 2023.
Who is the CEO of FairNow?
Guru Sethupathy leads FairNow as CEO.
What kind of HR technology is FairNow?
FairNow is categorized under Responsible AI & Bias Auditing on DHRMap.
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About this listing. DHRMap is an independent directory: profiles are compiled from public sources and the company's own website at the time of listing. Companies, products, ownership and pricing change quickly, so we cannot guarantee that this profile is complete, accurate or current — please confirm details with FairNow before relying on them. A listing is not an endorsement.