Skip to content
DHRMap
Sign inGet started
✓ Verified profile · 2026-08-23

BetterUp

BetterUp is a human-transformation and coaching platform combining 1:1 human coaching, an AI coach, leadership and manager development and wellbeing, grounded in behavioral science. It reached a $4.7B valuation at its 2021 Series E and now focuses on enterprise, having discontinued individual/consumer plans in early 2026.

4.6/5· ~18 G2 reviews
AI CoachingCoaching
Austin, TexasFounded 20131001-5000 employees
Visit website ↗
Legal nameBetterUp
Founded2013
FoundersAlexi Robichaux, Eduardo Medina
HQAustin, Texas
Employees1001-5000
ChannelsLinkedIn

Decision snapshot

Facts, vendor evidence and marketplace signals are labeled separately · verified 2026-08-23
Best for

Large enterprises scaling coaching, leadership and manager development and wellbeing across a global workforce.

Strong when

You want to blend human 1:1 coaching with AI coaching in the flow of work, integrated into HR and collaboration tools.

Validate before buying

Pricing is quote-based with no public list, individual plans were discontinued in 2026, and the G2 review base is small.

PricingQuote-based per-organization enterprise contracts; no public list price.
Implementation referenceIntegrations such as Workday are reportedly configurable quickly; delivery spans human and AI coaching.
Coaches4,000+

Across 70+ countries

BetterUp about us
Customers750+

Enterprise customers

BetterUp about us
Valuation$4.7B

At its 2021 Series E ($300M)

BetterUp Series E ($4.7B)

Who should evaluate BetterUp?

Employee size

Large enterpriseGlobal workforces

Operating context

Cross-industryAutomotive and motorsportBiotechAerospace and governmentTechnology

Regions

Global (70+ countries)

Primary use cases

Leadership developmentManager effectivenessPerformance and behavior changeResilience and wellbeingRetention

Product portfolio

A portfolio vendor — compare the product and package that matches your workforce, not the company name alone.

Individual contributors through executives

1:1 Human Coaching

Access to a global network of certified coaches.

1:1 coachingGlobal multilingual deliveryCertified coaches
BetterUp about us
Enterprise, managers and customer-facing roles

BetterUp AI (AI coaching)

Real-time AI coaching for behavior change in the flow of work with escalation to human coaches.

Performance coachingConfigurable AI roleplaysReal-time org insightsWorkflow embedding (Slack, Teams, Workday)
BetterUp AI coaching
Leaders and managers

Leadership & manager development

Structured leadership and manager-effectiveness programs.

Leadership programsManager enablementBehavioral science
BetterUp platform
Employees

Wellbeing

Mental-fitness and wellbeing programs.

Mental fitnessWellbeing programsResilience
BetterUp platform

Core capabilities

1:1 human coachingAI coachingLeadership developmentManager enablementWellbeing and mental fitnessBehavioral scienceWorkflow integration (Slack, Teams, Workday)People analytics and insightsRoleplay simulationsGlobal multilingual delivery

Where BetterUp is strong

Large global coach network

4,000+ certified coaches across 70+ countries.

BetterUp about us

Hybrid human + AI coaching

AI coaching embedded in daily workflow tools alongside human coaching.

BetterUp AI coaching

Strong security and AI governance

ISO 27001, ISO 42001 (AI) and SOC 2 Type II with data not used to train models.

BetterUp trust and security

What buyers should validate

Small marketplace signal

The G2 review base is small, limiting marketplace signal.

G2: BetterUp reviews

Commercial & implementation

Pricing modelQuote-based per-organization enterprise contracts; no public list priceBetterUp pricing overview (third-party)
OwnershipPrivate; $4.7B valuation (2021)BetterUp Series E ($4.7B)

Integrations

Security & compliance

Privacy and data use

GDPR and CCPA compliant, EU-US Data Privacy Framework, with customer data not used in model training.

BetterUp trust and security

Customer evidence

Outcomes reported in the vendor's customer stories — treat as vendor-supplied case-study evidence.

Moderna

Team cohesion

Moderna used BetterUp coaching across teams.

Vendor-reported 16% lift in team cohesion.BetterUp customers
Mercedes-AMG PETRONAS F1 Team

Productivity gains

The F1 team used BetterUp for performance and development.

Vendor-reported 21% productivity gains.BetterUp customers

Common alternatives

A shortlist starting point; the right comparison depends on size, geography and the exact product.

Ezra Sounding Board CoachHub Torch Bravely Sana

Methodology

Company facts, product claims, customer evidence and independent marketplace signals are separated. Time-sensitive data is a dated snapshot. Review all sources →

Latest BetterUp coverage

View all →
Jan 21, 2025BetterUp Launches AI Coaching: Bridging Human Expertise and AI Innovation to Transform Organizational Impact at Scale

BetterUp has launched an AI-powered coaching platform that blends human expertise with AI innovation to scale personalized coaching across organizations. This offering integrates evidence-based methods, AI insights, and…

Apr 4, 2024BetterUp Names Jolen Anderson as Chief People and Community Officer

Visionary People Leader Joins Human Transformation Company AUSTIN, TX – April 4, 2024 –  BetterUp , the human transformation company and pioneer of virtual coaching, today announced the appointment of Jolen Anderson as…

Jul 19, 2023A Human Transformation Company BetterUp Partners with the Employee Experience Platform Microsoft Viva to Drive Peak Performance and Well-Being for Millions in the Workplace

BetterUp unlocks human transformation to supercharge workplace performance, purpose, and productivity through new integration with Microsoft Viva San Francisco, CA – July 18, 2023   –  BetterUp® , the human…

Sources & verification

Verified 2026-08-23. Source type is shown so buyers can distinguish official, regulatory, marketplace and legacy evidence.

  1. officialBetterUp about us
  2. officialBetterUp platform
  3. officialBetterUp AI coaching
  4. officialBetterUp Series E ($4.7B)
  5. officialBetterUp integrations
  6. officialBetterUp Workday integration
  7. officialBetterUp customers
  8. officialBetterUp trust and security
  9. reportingBetterUp pricing overview (third-party)
  10. marketplaceG2: BetterUp reviews

Leadership

founders · executives
  • Alexi RobichauxFounder
  • Eduardo MedinaFounder

Recent moves

funding · M&A · launches

Similar vendors

View all →
EZRA Coaching

Listed in DHRMap for Coaching.

Final Round AI

AI interview copilot and job-search assistant that gives job seekers real-time answers and coaching during interviews.

Kona

AI-powered manager coach and assistant for remote managers, integrated with Slack and virtual meetings; acquired by 15Five.

Lyceum AI

AI-native learning and coaching platform that turns training content into personalized, verified learning experiences; acquired by Perceptyx.

Mandala

AI-native coaching and people intelligence platform delivering neuroscience-backed executive coaching into the flow of work via Slack.

Pelgo

Pairs AI with human counselors for career transition, reskilling and job placement into AI-first roles.

Often mentioned with

from shared news coverage
1×
Well

Personalized employee health-engagement and wellbeing benefits platform that lowers employer healthcare costs.

Is this your company?

Reach buyers comparing HR tech on DHRMap

Claim BetterUp to keep your profile accurate — or feature your brand to stand out to buyers actively researching vendors.

Feature your brand — from $2,000 →Claim this profile
Compare vendor plans & pricing →
  • Verified badge & priority placement
  • Brand column & spotlight articles
  • Buyer leads delivered to your team
  • Featured across directory, compare & landscape
Something out of date?Suggest a correction