Apli
Mexico City-based AI recruitment-automation platform for high-volume frontline and hourly hiring; acquired by iCIMS.
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About
Apli is a Mexican HR-tech company providing an AI-powered, chat-first recruitment automation platform for frontline and high-volume hourly hiring. Its conversational AI engages, screens and assesses candidates via WhatsApp, SMS and web chat, automating up to 90% of the frontline hiring process. In September 2025 iCIMS acquired Apli to launch iCIMS Frontline AI.
Leadership
founders · executives- Jose Maria PertusaFounder
- Vera MakarovFounder
- Volker MuellerFounder
- Yeri ArenasFounder
Recent moves
funding · M&A · launches- Sep 11, 2025
Apli in the news
All news →Apli — frequently asked questions
What does Apli do?
Mexico City-based AI recruitment-automation platform for high-volume frontline and hourly hiring; acquired by iCIMS.
Where is Apli headquartered?
Apli is headquartered in Mexico City, Mexico.
When was Apli founded?
Apli was founded in 2016.
Who founded Apli?
Apli was founded by Vera Makarov, Jose Maria Pertusa, Volker Mueller, Yeri Arenas.
How much funding has Apli raised?
Apli has raised $4M to date, per DHRMap records.
What kind of HR technology is Apli?
Apli is categorized under AI Recruiting & Sourcing, Frontline / Deskless Workforce on DHRMap.
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