Abenity
Abenity is an employee-perks and private-discount marketplace for employers, associations, alumni groups, and other membership organizations, now part of BenefitHub.
About
Abenity is a Tennessee-based employee-perks platform launched in 2006 by brothers Brian and Mark Roland. It enables employers, associations, alumni groups, and other membership organizations to offer private discounts and corporate rates through branded web and mobile experiences. Capabilities include a configurable discount marketplace, location-based offers, mobile apps, enrollment links, content controls, white-label branding, APIs, and program administration. BenefitHub acquired Abenity in August 2024, but the Abenity service and member access continued under the existing brand. Employee Perks remains the correct primary category. The former 1–10 employee estimate, outdated LinkedIn group URL, regional numeric codes, and legacy monthly-price text are replaced with current company information rather than presented as financing facts.
Products
Private employee-discount marketplace; employer and membership perks programs; branded web portal and mobile apps; location-based deal alerts; one-click enrollment links; white-label branding; content controls; program administration; usage reporting; APIs and single sign-on; merchant and advertiser network.
Customers
Employers, small businesses, alumni groups, professional associations, customer-loyalty programs, and other membership organizations in the United States and Canada.
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