# Simon Sinek

> Founder · The Optimism Company

Simon Sinek is an author and the founder of The Optimism Company, a leadership learning and development firm. He is known for the "Start With Why" concept and its "Golden Circle" framework. His books include Start With Why, Leaders Eat Last, and The Infinite Game.

## Facts
- **Role:** Founder
- **Company:** The Optimism Company

## Recognition
- Top 100 HR Influencer — Engagedly (2026)
- Top 100 HR Influencer — Engagedly (2025)

## In the news
- 2026-09-29 — [Engagedly Names Its 2026 Top 100 HR Influencers](https://www.dhrmap.com/news/engagedly-names-its-2026-top-100-hr-influencers)

## FAQ
**Who is Simon Sinek?**

Simon Sinek is an author and the founder of The Optimism Company, a leadership learning and development firm. He is known for the "Start With Why" concept and its "Golden Circle" framework. His books include Start With Why, Leaders Eat Last, and The Infinite Game.

**What is Simon Sinek's role?**

Simon Sinek is Founder at The Optimism Company.

**What is Simon Sinek recognized for?**

Simon Sinek has been recognized as Top 100 HR Influencer by Engagedly (2026).

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