# Ivan Petrovic

> Founder & CEO · Insightful

Ivan Petrovic founded the company in 2016 as Workpuls (later rebranded Insightful) and serves as its CEO, offering workforce-analytics and productivity software for distributed teams. The bootstrapped company operates across San Francisco, New York and Belgrade.

## Facts
- **Role:** Founder & CEO
- **Company:** Insightful
- **LinkedIn:** https://www.linkedin.com/in/petrovic-ivan

## FAQ
**Who is Ivan Petrovic?**

Ivan Petrovic founded the company in 2016 as Workpuls (later rebranded Insightful) and serves as its CEO, offering workforce-analytics and productivity software for distributed teams. The bootstrapped company operates across San Francisco, New York and Belgrade.

**What is Ivan Petrovic's role?**

Ivan Petrovic is Founder & CEO at Insightful.

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