{"@context":"https://schema.org","@type":"Person","id":"cmtlxfiel005urlpfsfs71dgx","name":"Ivan Petrovic","slug":"ivan-petrovic","url":"https://www.dhrmap.com/people/ivan-petrovic","role":"Founder & CEO","company":"Insightful","bio":"Ivan Petrovic founded the company in 2016 as Workpuls (later rebranded Insightful) and serves as its CEO, offering workforce-analytics and productivity software for distributed teams. The bootstrapped company operates across San Francisco, New York and Belgrade.","linkedin":"https://www.linkedin.com/in/petrovic-ivan","faq":[{"q":"Who is Ivan Petrovic?","a":"Ivan Petrovic founded the company in 2016 as Workpuls (later rebranded Insightful) and serves as its CEO, offering workforce-analytics and productivity software for distributed teams. The bootstrapped company operates across San Francisco, New York and Belgrade."},{"q":"What is Ivan Petrovic's role?","a":"Ivan Petrovic is Founder & CEO at Insightful."}],"verification":{"status":"verified"},"meta":{"updatedAt":"2026-09-08T20:05:16.882Z","canonical":"https://www.dhrmap.com/people/ivan-petrovic","license":"© DHRMap. Facts may be quoted with attribution and a link to the canonical page. Not for bulk redistribution."}}