{"@context":"https://schema.org","@type":"Organization","id":"cmtf13eyc00alo3nehp35od2n","name":"Woba","slug":"woba","url":"https://www.dhrmap.com/companies/woba","shortDescription":"HR analytics platform that turns employee survey feedback into actionable insights to predict and reduce staff turnover and absence.","categories":[{"name":"Employee Survey","slug":"employee-survey"},{"name":"People Analytics","slug":"people-analytics"}],"verification":{"status":"unverified","sources":[{"name":"Woba — official website","url":"https://cdn.prod.website-files.com/673dd9f832cb694d8f235ec5/6778272ec17177b84506b876_WOBA%20LOGO%20MARK.svg","type":"official","field":"logoUrl","verifiedAt":"2026-10-16"}]},"meta":{"updatedAt":"2026-10-16T04:00:49.681Z","canonical":"https://www.dhrmap.com/companies/woba","license":"© DHRMap. Facts may be quoted with attribution and a link to the canonical page. Not for bulk redistribution."},"nameShort":"Woba","website":"https://woba.io","longDescription":"Woba is a Copenhagen-based HR platform that helps managers measure and reduce employee turnover by converting employee survey feedback into actionable retention plans and risk predictions. Founded in 2016 by Malene Madsen (CEO) and Mikkel Bindesbol, it raised €2.95M in 2023 with backers including PreSeed Ventures and EIFO.","hqLocation":"Copenhagen, Denmark","country":"Denmark","foundedYear":"2016","founder":"Malene Madsen, Mikkel Bindesbol","social":{"linkedin":"https://www.linkedin.com/company/woba-woba"},"leadership":[{"name":"Mikkel Bindesbol","role":"co-founder","url":"https://www.dhrmap.com/people/mikkel-bindesbol"},{"name":"Malene Madsen","role":"co-founder","url":"https://www.dhrmap.com/people/malene-madsen"},{"name":"Malene Madsen","role":"ceo","url":"https://www.dhrmap.com/people/malene-madsen"}],"faq":[{"q":"What does Woba do?","a":"HR analytics platform that turns employee survey feedback into actionable insights to predict and reduce staff turnover and absence."},{"q":"Where is Woba headquartered?","a":"Woba is headquartered in Copenhagen, Denmark."},{"q":"When was Woba founded?","a":"Woba was founded in 2016."},{"q":"Who founded Woba?","a":"Woba was founded by Malene Madsen, Mikkel Bindesbol."},{"q":"Who is the CEO of Woba?","a":"Malene Madsen leads Woba as CEO."},{"q":"What kind of HR technology is Woba?","a":"Woba is categorized under Employee Survey, People Analytics on DHRMap."}]}