{"@context":"https://schema.org","@type":"Organization","id":"cmtf13emv003ko3needsedky3","name":"Trace","slug":"trace","url":"https://www.dhrmap.com/companies/trace","shortDescription":"Headcount and workforce-planning platform for finance, HR and talent teams; acquired by Paylocity.","categories":[{"name":"Workforce Management","slug":"workforce-management"},{"name":"People Analytics","slug":"people-analytics"}],"verification":{"status":"unverified","sources":[{"name":"Trace — official website","url":"https://www.tracehq.com/images/64d2d496c38b12ae271dc7a2_Trace%20Square%20Night%20Blue%20-%20Medium.png","type":"official","field":"logoUrl","verifiedAt":"2026-10-16"},{"name":"CB Insights — Trace","url":"https://www.cbinsights.com/company/trace-2","type":"secondary","field":"foundedYear","verifiedAt":"2026-10-15"},{"name":"https://careers.redpoint.com/companies/tracehq-com","url":"https://careers.redpoint.com/companies/tracehq-com","type":"secondary","field":"foundedYear","verifiedAt":"2026-10-15"}]},"meta":{"updatedAt":"2026-10-16T16:35:11.079Z","canonical":"https://www.dhrmap.com/companies/trace","license":"© DHRMap. Facts may be quoted with attribution and a link to the canonical page. Not for bulk redistribution."},"nameShort":"Trace","website":"https://www.tracehq.com","longDescription":"Trace (TraceHQ.com) is a headcount-planning platform that lets organisations model, forecast, implement and analyse headcount decisions and budget against those plans, with approvals for downstream headcount changes. Acquired by Paylocity in 2023 to add labor/workforce planning to its HCM platform.","hqLocation":"San Francisco","country":"United States","foundedYear":"2018","founder":"Mike Gonzalez","employeeCountRange":"1-10","fundingStage":"Acquired","acquiredBy":"Paylocity","social":{"linkedin":"https://www.linkedin.com/company/tracehq"},"leadership":[{"name":"Mike Gonzalez","role":"co-founder","url":"https://www.dhrmap.com/people/mike-gonzalez"}],"faq":[{"q":"What does Trace do?","a":"Headcount and workforce-planning platform for finance, HR and talent teams; acquired by Paylocity."},{"q":"Where is Trace headquartered?","a":"Trace is headquartered in San Francisco, United States."},{"q":"When was Trace founded?","a":"Trace was founded in 2018."},{"q":"Who founded Trace?","a":"Trace was founded by Mike Gonzalez."},{"q":"How many employees does Trace have?","a":"Trace has 1-10 employees."},{"q":"What kind of HR technology is Trace?","a":"Trace is categorized under Workforce Management, People Analytics on DHRMap."}]}