# SparkPlug (SparkPlug)

> Incentive-management and rewards platform that lets brands motivate and pay frontline retail/dispensary employees for sales.

## Facts
- **Website:** https://sparkplug.app
- **Headquarters:** San Francisco
- **Country:** United States
- **Founded:** 2020
- **Founder:** Andrew Duffy, Jake Levin
- **Funding stage:** Series A
- **Total funding:** $11.5M
- **Categories:** Rewards & Recognition, Frontline / Deskless Workforce

## Overview
SparkPlug is an incentive-management and wage-supplementation platform that helps brands and retailers reward frontline workers with cash bonuses per sale, plus contests, product education and training, across retail, hospitality and cannabis. Founded in 2020; an $8M Series A in 2022 led by Lightbank (~$11.5M total).

## Leadership
- Andrew Duffy — co-founder ([profile](https://www.dhrmap.com/people/andrew-duffy))
- Andrew Duffy — ceo ([profile](https://www.dhrmap.com/people/andrew-duffy))
- Jake Levin — co-founder ([profile](https://www.dhrmap.com/people/jake-levin))

## Sources
- [mapofhrtech export + official site (2026-10-18)](https://sparkplug.app/) — official
- [SparkPlug — official website](https://sparkplug.app/hubfs/SparkPlugLogo-01-1.png) — official

## FAQ
**What does SparkPlug do?**

Incentive-management and rewards platform that lets brands motivate and pay frontline retail/dispensary employees for sales.

**Where is SparkPlug headquartered?**

SparkPlug is headquartered in San Francisco, United States.

**When was SparkPlug founded?**

SparkPlug was founded in 2020.

**Who founded SparkPlug?**

SparkPlug was founded by Andrew Duffy, Jake Levin.

**Who is the CEO of SparkPlug?**

Andrew Duffy leads SparkPlug as CEO.

**How much funding has SparkPlug raised?**

SparkPlug has raised $11.5M (Series A) to date, per DHRMap records.

**What kind of HR technology is SparkPlug?**

SparkPlug is categorized under Rewards & Recognition, Frontline / Deskless Workforce on DHRMap.

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**Canonical page:** https://www.dhrmap.com/companies/sparkplug
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