{"@context":"https://schema.org","@type":"Organization","id":"cmtdl0qnk001n6g683wagm4cf","name":"SparkPlug","slug":"sparkplug","url":"https://www.dhrmap.com/companies/sparkplug","shortDescription":"Incentive-management and rewards platform that lets brands motivate and pay frontline retail/dispensary employees for sales.","categories":[{"name":"Rewards & Recognition","slug":"rewards-and-recognition"},{"name":"Frontline / Deskless Workforce","slug":"frontline-deskless-workforce"}],"verification":{"status":"unverified","sources":[{"name":"mapofhrtech export + official site (2026-10-18)","url":"https://sparkplug.app/","type":"official","field":"linkedinUrl","verifiedAt":"2026-10-18"},{"name":"SparkPlug — official website","url":"https://sparkplug.app/hubfs/SparkPlugLogo-01-1.png","type":"official","field":"logoUrl","verifiedAt":"2026-10-16"}]},"meta":{"updatedAt":"2026-10-18T17:28:06.542Z","canonical":"https://www.dhrmap.com/companies/sparkplug","license":"© DHRMap. Facts may be quoted with attribution and a link to the canonical page. Not for bulk redistribution."},"nameShort":"SparkPlug","website":"https://sparkplug.app","longDescription":"SparkPlug is an incentive-management and wage-supplementation platform that helps brands and retailers reward frontline workers with cash bonuses per sale, plus contests, product education and training, across retail, hospitality and cannabis. Founded in 2020; an $8M Series A in 2022 led by Lightbank (~$11.5M total).","hqLocation":"San Francisco","country":"United States","foundedYear":"2020","founder":"Andrew Duffy, Jake Levin","fundingStage":"Series A","totalFunding":"$11.5M","social":{"linkedin":"https://www.linkedin.com/company/sparkplugapp"},"leadership":[{"name":"Andrew Duffy","role":"co-founder","url":"https://www.dhrmap.com/people/andrew-duffy"},{"name":"Andrew Duffy","role":"ceo","url":"https://www.dhrmap.com/people/andrew-duffy"},{"name":"Jake Levin","role":"co-founder","url":"https://www.dhrmap.com/people/jake-levin"}],"faq":[{"q":"What does SparkPlug do?","a":"Incentive-management and rewards platform that lets brands motivate and pay frontline retail/dispensary employees for sales."},{"q":"Where is SparkPlug headquartered?","a":"SparkPlug is headquartered in San Francisco, United States."},{"q":"When was SparkPlug founded?","a":"SparkPlug was founded in 2020."},{"q":"Who founded SparkPlug?","a":"SparkPlug was founded by Andrew Duffy, Jake Levin."},{"q":"Who is the CEO of SparkPlug?","a":"Andrew Duffy leads SparkPlug as CEO."},{"q":"How much funding has SparkPlug raised?","a":"SparkPlug has raised $11.5M (Series A) to date, per DHRMap records."},{"q":"What kind of HR technology is SparkPlug?","a":"SparkPlug is categorized under Rewards & Recognition, Frontline / Deskless Workforce on DHRMap."}]}