# CoAd (CoAd)

> US payroll, HR, benefits and PEO provider for small and mid-sized businesses, formed by uniting CoAdvantage and PrimePay under the CoAd brand.

## Facts
- **Website:** https://www.coad.com
- **Headquarters:** Bradenton, Florida, United States
- **Country:** United States
- **Categories:** HCM, Payroll

## Overview
PrimePay merged with PEO CoAdvantage, and on July 14, 2026 the combined company launched as CoAd; PrimePay's payroll product is now CoAd Pay. CoAd offers payroll software, HR, benefits administration, compliance support, add-ons such as time tracking and recruiting, and full-service PEO, and works with franchises, CPAs, brokers and banks. It is headquartered in Bradenton, Florida.

## Sources
- [DHRmap 2026 map verification](https://www.coad.com/) — official
- [DHRmap 2026 map verification](https://www.coad.com/press-releases/coad-launches-as-new-brand) — official
- [DHRmap 2026 map verification](https://www.coad.com/about) — official
- [DHRmap 2026 map verification](https://www.coad.com/about) — official
- [DHRmap 2026 map verification](https://www.coad.com/) — official

## FAQ
**What does CoAd do?**

US payroll, HR, benefits and PEO provider for small and mid-sized businesses, formed by uniting CoAdvantage and PrimePay under the CoAd brand.

**Where is CoAd headquartered?**

CoAd is headquartered in Bradenton, Florida, United States.

**What kind of HR technology is CoAd?**

CoAd is categorized under HCM, Payroll on DHRMap.

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**Canonical page:** https://www.dhrmap.com/companies/primepay
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