{"@context":"https://schema.org","@type":"Organization","id":"cmva5o4yp0055hhllia1cx1pp","name":"CoAd","slug":"primepay","url":"https://www.dhrmap.com/companies/primepay","shortDescription":"US payroll, HR, benefits and PEO provider for small and mid-sized businesses, formed by uniting CoAdvantage and PrimePay under the CoAd brand.","categories":[{"name":"HCM","slug":"hcm"},{"name":"Payroll","slug":"payroll"}],"verification":{"status":"unverified","sources":[{"name":"DHRmap 2026 map verification","url":"https://www.coad.com/","type":"official","field":"shortDescription","verifiedAt":"2026-10-15"},{"name":"DHRmap 2026 map verification","url":"https://www.coad.com/press-releases/coad-launches-as-new-brand","type":"official","field":"longDescription","verifiedAt":"2026-10-15"},{"name":"DHRmap 2026 map verification","url":"https://www.coad.com/about","type":"official","field":"hqLocation","verifiedAt":"2026-10-15"},{"name":"DHRmap 2026 map verification","url":"https://www.coad.com/about","type":"official","field":"country","verifiedAt":"2026-10-15"},{"name":"DHRmap 2026 map verification","url":"https://www.coad.com/","type":"official","field":"linkedinUrl","verifiedAt":"2026-10-15"}]},"meta":{"updatedAt":"2026-10-15T23:42:26.670Z","canonical":"https://www.dhrmap.com/companies/primepay","license":"© DHRMap. Facts may be quoted with attribution and a link to the canonical page. Not for bulk redistribution."},"nameShort":"CoAd","website":"https://www.coad.com","longDescription":"PrimePay merged with PEO CoAdvantage, and on July 14, 2026 the combined company launched as CoAd; PrimePay's payroll product is now CoAd Pay. CoAd offers payroll software, HR, benefits administration, compliance support, add-ons such as time tracking and recruiting, and full-service PEO, and works with franchises, CPAs, brokers and banks. It is headquartered in Bradenton, Florida.","hqLocation":"Bradenton, Florida, United States","country":"United States","social":{"linkedin":"https://www.linkedin.com/company/coadhr"},"faq":[{"q":"What does CoAd do?","a":"US payroll, HR, benefits and PEO provider for small and mid-sized businesses, formed by uniting CoAdvantage and PrimePay under the CoAd brand."},{"q":"Where is CoAd headquartered?","a":"CoAd is headquartered in Bradenton, Florida, United States."},{"q":"What kind of HR technology is CoAd?","a":"CoAd is categorized under HCM, Payroll on DHRMap."}]}