# PINATA (PINATA)

> SaaS platform for optimizing distributed front-line workforces: task management, retail compliance, merchandising and field activation.

## Facts
- **Website:** https://www.gopinata.com
- **Headquarters:** New York
- **Country:** United States
- **Founded:** 2015
- **Founder:** Josh Wand
- **Employees:** 11-50
- **Funding stage:** Series A
- **Total funding:** $10M
- **Categories:** Workforce Management, Frontline / Deskless Workforce

## Overview
PINATA (gopinata.com) is a workforce-optimization and task-management SaaS platform for distributed on-the-ground teams — brand ambassadors, merchandisers, retail staff and field reps, largely in consumer/CPG — with 'Playbooks' for retail compliance, sampling and merchandising, plus KPI dashboards and ROI measurement. Founded in 2015; a $10M Series A in 2022 led by M13 and Bullpen Capital.

## Leadership
- Ian Ferguson — ceo ([profile](https://www.dhrmap.com/people/ian-ferguson))
- Josh Wand — co-founder ([profile](https://www.dhrmap.com/people/josh-wand))

## Sources
- [PINATA — official website](https://www.gopinata.com/assets/pinata-logo-white-text-CBu7zckv.png) — official

## FAQ
**What does PINATA do?**

SaaS platform for optimizing distributed front-line workforces: task management, retail compliance, merchandising and field activation.

**Where is PINATA headquartered?**

PINATA is headquartered in New York, United States.

**When was PINATA founded?**

PINATA was founded in 2015.

**Who founded PINATA?**

PINATA was founded by Josh Wand.

**Who is the CEO of PINATA?**

Ian Ferguson leads PINATA as CEO.

**How many employees does PINATA have?**

PINATA has 11-50 employees.

**How much funding has PINATA raised?**

PINATA has raised $10M (Series A) to date, per DHRMap records.

**What kind of HR technology is PINATA?**

PINATA is categorized under Workforce Management, Frontline / Deskless Workforce on DHRMap.

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