{"@context":"https://schema.org","@type":"Organization","id":"cmtdl0qnw001v6g682eb61suk","name":"PINATA","slug":"pinata","url":"https://www.dhrmap.com/companies/pinata","shortDescription":"SaaS platform for optimizing distributed front-line workforces: task management, retail compliance, merchandising and field activation.","categories":[{"name":"Workforce Management","slug":"workforce-management"},{"name":"Frontline / Deskless Workforce","slug":"frontline-deskless-workforce"}],"verification":{"status":"unverified","sources":[{"name":"PINATA — official website","url":"https://www.gopinata.com/assets/pinata-logo-white-text-CBu7zckv.png","type":"official","field":"logoUrl","verifiedAt":"2026-10-16"}]},"meta":{"updatedAt":"2026-10-16T18:09:57.060Z","canonical":"https://www.dhrmap.com/companies/pinata","license":"© DHRMap. Facts may be quoted with attribution and a link to the canonical page. Not for bulk redistribution."},"nameShort":"PINATA","website":"https://www.gopinata.com","longDescription":"PINATA (gopinata.com) is a workforce-optimization and task-management SaaS platform for distributed on-the-ground teams — brand ambassadors, merchandisers, retail staff and field reps, largely in consumer/CPG — with 'Playbooks' for retail compliance, sampling and merchandising, plus KPI dashboards and ROI measurement. Founded in 2015; a $10M Series A in 2022 led by M13 and Bullpen Capital.","hqLocation":"New York","country":"United States","foundedYear":"2015","founder":"Josh Wand","employeeCountRange":"11-50","fundingStage":"Series A","totalFunding":"$10M","social":{"linkedin":"https://www.linkedin.com/company/go-pinata"},"leadership":[{"name":"Ian Ferguson","role":"ceo","url":"https://www.dhrmap.com/people/ian-ferguson"},{"name":"Josh Wand","role":"co-founder","url":"https://www.dhrmap.com/people/josh-wand"}],"faq":[{"q":"What does PINATA do?","a":"SaaS platform for optimizing distributed front-line workforces: task management, retail compliance, merchandising and field activation."},{"q":"Where is PINATA headquartered?","a":"PINATA is headquartered in New York, United States."},{"q":"When was PINATA founded?","a":"PINATA was founded in 2015."},{"q":"Who founded PINATA?","a":"PINATA was founded by Josh Wand."},{"q":"Who is the CEO of PINATA?","a":"Ian Ferguson leads PINATA as CEO."},{"q":"How many employees does PINATA have?","a":"PINATA has 11-50 employees."},{"q":"How much funding has PINATA raised?","a":"PINATA has raised $10M (Series A) to date, per DHRMap records."},{"q":"What kind of HR technology is PINATA?","a":"PINATA is categorized under Workforce Management, Frontline / Deskless Workforce on DHRMap."}]}