{"@context":"https://schema.org","@type":"Organization","id":"cmtf13eng003zo3ne0uq3qq95","name":"ITA Group","slug":"ita-group","url":"https://www.dhrmap.com/companies/ita-group","shortDescription":"Employee-owned global engagement agency offering incentives, recognition, rewards, loyalty and events; acquired Cooleaf's recognition SaaS.","categories":[{"name":"Rewards & Recognition","slug":"rewards-and-recognition"},{"name":"Engagement","slug":"engagement"}],"verification":{"status":"unverified"},"meta":{"updatedAt":"2026-09-01T05:26:42.248Z","canonical":"https://www.dhrmap.com/companies/ita-group","license":"© DHRMap. Facts may be quoted with attribution and a link to the canonical page. Not for bulk redistribution."},"nameShort":"ITA Group","website":"https://www.itagroup.com","longDescription":"ITA Group is a 100% employee-owned global engagement agency (founded 1963, West Des Moines, IA) delivering employee engagement, recognition, incentives, loyalty, events, learning and research for employees, channel partners and customers. In 2024 it acquired Atlanta-based Cooleaf, whose recognition-and-rewards SaaS now powers ITA Group's enterprise employee-engagement platform.","hqLocation":"West Des Moines, Iowa","country":"United States","foundedYear":"1963","employeeCountRange":"501-1000","social":{"linkedin":"https://www.linkedin.com/company/itagroup"},"leadership":[{"name":"Brent Vander Waal","role":"ceo","url":"https://www.dhrmap.com/people/brent-vander-waal"}],"faq":[{"q":"What does ITA Group do?","a":"Employee-owned global engagement agency offering incentives, recognition, rewards, loyalty and events; acquired Cooleaf's recognition SaaS."},{"q":"Where is ITA Group headquartered?","a":"ITA Group is headquartered in West Des Moines, Iowa, United States."},{"q":"When was ITA Group founded?","a":"ITA Group was founded in 1963."},{"q":"Who is the CEO of ITA Group?","a":"Brent Vander Waal leads ITA Group as CEO."},{"q":"How many employees does ITA Group have?","a":"ITA Group has 501-1000 employees."},{"q":"What kind of HR technology is ITA Group?","a":"ITA Group is categorized under Rewards & Recognition, Engagement on DHRMap."}]}