{"@context":"https://schema.org","@type":"Organization","id":"cmqe6gbgb000lzv2b8acsd08e","name":"Gusto","slug":"gusto","url":"https://www.dhrmap.com/companies/gusto","shortDescription":"Gusto provides an integrated small-business platform for payroll, benefits, hiring, HR, time, talent management, and workforce insights.","categories":[{"name":"Payroll","slug":"payroll"},{"name":"HCM","slug":"hcm"},{"name":"Benefits Administration","slug":"benefits-administration"},{"name":"Health & Wellbeing","slug":"health-wellbeing"},{"name":"ICHRA & Benefits Marketplaces","slug":"ichra-benefits-marketplaces"}],"verification":{"status":"core_verified","lastVerifiedAt":"2026-08-01T00:00:00.000Z","sources":[{"name":"Gusto — official website","url":"https://cms-media.gusto-cdn.com/image/upload/v1787676645/Logo_g0dvqp.svg","type":"official","field":"logoUrl","verifiedAt":"2026-10-16"},{"name":"Gusto official website","url":"https://gusto.com","type":"official","field":"profile","verifiedAt":"2026-08-22"},{"name":"Gusto products overview","url":"https://gusto.com/product","type":"official","field":"profile","verifiedAt":"2026-08-22"},{"name":"Gusto security and compliance","url":"https://gusto.com/security","type":"official","field":"profile","verifiedAt":"2026-08-22"},{"name":"Gusto G2 reviews (official summary)","url":"https://gusto.com/product/payroll/g2-reviews","type":"marketplace","field":"profile","verifiedAt":"2026-08-22"},{"name":"Gusto customer story: hiline","url":"https://gusto.com/customers/case-studies/hiline","type":"official","field":"profile","verifiedAt":"2026-08-22"},{"name":"Gusto customer story: Little Fish Accounting","url":"https://gusto.com/customers/case-studies/little-fish-accounting","type":"official","field":"profile","verifiedAt":"2026-08-22"},{"name":"Gusto official about page","url":"https://gusto.com/about","type":"official","field":"profile","verifiedAt":"2026-08-01"},{"name":"Gusto official product page","url":"https://gusto.com/product","type":"official","field":"products","verifiedAt":"2026-08-01"},{"name":"Gusto LinkedIn profile","url":"https://www.linkedin.com/company/gustohq","type":"official-social","field":"foundedYear","verifiedAt":"2026-08-01"},{"name":"Gusto LinkedIn profile","url":"https://www.linkedin.com/company/gustohq","type":"official-social","field":"hqLocation","verifiedAt":"2026-08-01"},{"name":"Gusto LinkedIn profile","url":"https://www.linkedin.com/company/gustohq","type":"official-social","field":"employeeCountRange","verifiedAt":"2026-08-01"}]},"meta":{"updatedAt":"2026-10-22T19:06:45.051Z","canonical":"https://www.dhrmap.com/companies/gusto","license":"© DHRMap. Facts may be quoted with attribution and a link to the canonical page. Not for bulk redistribution."},"nameShort":"Gusto","website":"https://gusto.com","longDescription":"Gusto is a privately held small-business software company founded in 2011 and headquartered in San Francisco. Launched as ZenPayroll in 2012, its integrated platform now serves more than 500,000 businesses with payroll, benefits, hiring and onboarding, time and attendance, talent management, HR guidance, compliance, and reporting tools.","products":"Full-service payroll and tax filing, contractor payments, employee benefits, health and financial benefits, hiring and onboarding, applicant tracking, time and attendance, talent and performance management, HR guidance, compliance tools, insights and reporting, Gusto Wallet, and integrations.","customers":"Goldbelly, Little Fish Accounting, Cortex, ApproveMe.com etc.\n(https://gusto.com/customers)","hqLocation":"San Francisco, California","country":"United States","foundedYear":"2011","founder":"Edward Kim, Joshua Reeves, Tomer London","employeeCountRange":"1001-5000","social":{"linkedin":"https://www.linkedin.com/company/gustohq","x":"https://twitter.com/gustohq","facebook":"https://www.facebook.com/GustoHQ"},"leadership":[{"name":"Edward Kim","role":"co-founder","url":"https://www.dhrmap.com/people/edward-kim"},{"name":"Joshua Reeves","role":"co-founder","url":"https://www.dhrmap.com/people/joshua-reeves"},{"name":"Tomer London","role":"co-founder","url":"https://www.dhrmap.com/people/tomer-london"}],"decisionProfile":{"version":"1.1","lastVerified":"2026-08-22","maturity":"verified","editorialSummary":"Gusto is an all-in-one payroll, benefits and HR platform focused on small and mid-sized U.S. businesses, combining full-service payroll and automated tax filing with benefits administration, hiring and onboarding, time tracking and core HR tools.","decisionSnapshot":{"bestFor":"Small and mid-sized U.S. employers that want full-service payroll bundled with benefits, hiring and core HR in one easy-to-use platform.","strongWhen":"Ease of use, automated payroll tax filing, integrated benefits and a simple employee experience are priority requirements.","watchFor":"Gusto is built for SMB needs; organizations requiring deep enterprise HCM, broad global payroll or heavy configurability should validate fit against larger platforms.","pricing":"Published subscription tiers combining a base monthly fee with per-person pricing; confirm the current plan, add-ons and contractor options on the official pricing page.","implementation":"Self-serve onboarding is typical for small teams; validate migration effort for existing payroll history, benefits and prior-provider data."},"scale":[{"label":"Businesses served","value":"400,000+","context":"Small and mid-sized businesses on Gusto","sourceIds":["gusto-site"]}],"buyerFit":{"employeeSizes":["1–49 employees","50–999 employees","Small and mid-sized businesses"],"industries":["Cross-industry","U.S.-based small businesses","Startups and growing teams"],"regions":["United States"],"useCases":["Full-service payroll and tax filing","Benefits administration","Hiring and onboarding","Time tracking and PTO","Core HR records and documents","Contractor payments"]},"offerings":[{"title":"Payroll","audience":"Small and mid-sized U.S. employers","description":"Full-service payroll with automatic federal, state and local tax filing, W-2 and 1099 generation, flexible pay schedules and contractor payments.","capabilities":["Full-service payroll","Automated tax filing","W-2 & 1099","Contractor payments","Multiple pay schedules"],"sourceIds":["gusto-product"]},{"title":"Employee benefits","audience":"Employers offering health and financial benefits","description":"Integrated benefits including health insurance administration, a native 401(k), workers' compensation and additional financial-wellness options, with availability varying by state.","capabilities":["Health insurance","401(k)","Workers' comp","HSA/FSA"],"sourceIds":["gusto-product"]},{"title":"Hiring and onboarding","audience":"Teams recruiting and onboarding new employees","description":"Offer letters, e-signatures, onboarding checklists, document storage and automated workflows such as software provisioning and background checks.","capabilities":["Offer letters","E-signatures","Onboarding checklists","Document storage"],"sourceIds":["gusto-product"]},{"title":"Time, HR tools and employee app","audience":"Employees and administrators","description":"Time tracking and PTO, employee profiles and documents, plus mobile-friendly access to pay and personal data through the Gusto Wallet employee app.","capabilities":["Time tracking","PTO","Employee self-service","Gusto Wallet app"],"sourceIds":["gusto-product"]}],"capabilities":["Payroll processing and tax filing","Benefits administration","Hiring and onboarding","Time tracking and PTO","Core HR / HRIS","Contractor payments","Employee self-service"],"strengths":[{"title":"Ease of use for small teams","description":"Gusto is widely regarded as one of the simplest payroll and HR platforms to operate, which lowers administrative overhead for small businesses without dedicated HR staff.","sourceIds":["gusto-site"]},{"title":"Integrated payroll, benefits and HR","description":"Payroll, benefits administration, hiring and core HR are combined in one platform rather than assembled from separate point tools.","sourceIds":["gusto-product"]},{"title":"Automated tax compliance","description":"Full-service payroll automatically files federal, state and local payroll taxes and generates year-end forms.","sourceIds":["gusto-product"]}],"considerations":[{"title":"SMB focus rather than enterprise HCM","description":"The platform targets small and mid-sized businesses; buyers needing enterprise-grade HCM, complex org structures or broad global payroll should confirm fit.","sourceIds":["gusto-product"]},{"title":"Benefits availability varies by state","description":"Health-insurance and some benefits offerings depend on the employer's state; confirm current availability for your locations.","sourceIds":["gusto-product"]},{"title":"Confirm the current pricing tier and add-ons","description":"Plan tiers, per-person pricing and add-ons change; validate the current published pricing and total cost for your headcount before comparing.","sourceIds":["gusto-site"]}],"commercial":[{"label":"Pricing model","value":"Published SMB subscription tiers: base monthly fee plus per-person pricing","sourceIds":["gusto-site"]},{"label":"Contractor option","value":"Contractor-only payment plans are offered separately from full employee payroll","sourceIds":["gusto-product"]}],"integrations":[{"title":"Accounting and business tools","description":"Gusto connects with common accounting and business applications, including accounting tools such as QuickBooks and Xero, plus time-tracking and productivity integrations.","sourceIds":["gusto-product"]}],"security":[{"title":"SOC 1 and SOC 2 Type II","description":"Gusto maintains SOC 1 Type II and SOC 2 Type II reports, updated annually and available through its trust center.","sourceIds":["gusto-security"]},{"title":"HIPAA safeguards","description":"Gusto follows HIPAA guidelines for protected health information and maintains business associate agreements with employers and third parties such as insurers.","sourceIds":["gusto-security"]}],"customerEvidence":[{"customer":"hiline","title":"HR and payroll migration","description":"The accounting firm hiline migrated all of its HR and payroll clients onto Gusto.","outcome":"Vendor case study reports roughly 50% less time spent on payroll tasks.","sourceIds":["gusto-case-hiline"]},{"customer":"Little Fish Accounting","title":"From contractor payments to full-service payroll","description":"Little Fish Accounting joined Gusto in 2020 to move from contractor-only payments to full-service payroll and later adopted Gusto People Advisory.","outcome":"Vendor case study reports the firm doubled its client base and grew monthly revenue.","sourceIds":["gusto-case-littlefish"]}],"marketplaceEvidence":{"product":"Gusto","rating":"4.6 / 5","reviewVolume":"8,500+ G2 reviews (as of 2026)","summary":"G2 reviewers highlight ease of use, streamlined onboarding and all-in-one payroll, benefits and HR. Gusto is a top-ranked small-business payroll product in G2 reports.","sourceIds":["gusto-g2"]},"alternatives":["Rippling","Justworks","ADP RUN","Paychex","OnPay","QuickBooks Payroll"],"newsKeywords":["Gusto"],"sources":[{"id":"gusto-site","label":"Gusto official website","url":"https://gusto.com","sourceType":"official"},{"id":"gusto-product","label":"Gusto products overview","url":"https://gusto.com/product","sourceType":"official"},{"id":"gusto-security","label":"Gusto security and compliance","url":"https://gusto.com/security","sourceType":"official"},{"id":"gusto-g2","label":"Gusto G2 reviews (official summary)","url":"https://gusto.com/product/payroll/g2-reviews","sourceType":"marketplace"},{"id":"gusto-case-hiline","label":"Gusto customer story: hiline","url":"https://gusto.com/customers/case-studies/hiline","sourceType":"official"},{"id":"gusto-case-littlefish","label":"Gusto customer story: Little Fish Accounting","url":"https://gusto.com/customers/case-studies/little-fish-accounting","sourceType":"official"}]},"faq":[{"q":"What does Gusto do?","a":"Gusto is an all-in-one payroll, benefits and HR platform focused on small and mid-sized U.S. businesses, combining full-service payroll and automated tax filing with benefits administration, hiring and onboarding, time tracking and core HR tools."},{"q":"Where is Gusto headquartered?","a":"Gusto is headquartered in San Francisco, California, United States."},{"q":"When was Gusto founded?","a":"Gusto was founded in 2011."},{"q":"Who founded Gusto?","a":"Gusto was founded by Edward Kim, Joshua Reeves, Tomer London."},{"q":"How many employees does Gusto have?","a":"Gusto has 1001-5000 employees."},{"q":"What kind of HR technology is Gusto?","a":"Gusto is categorized under Payroll, HCM, Benefits Administration on DHRMap."}]}