{"@context":"https://schema.org","@type":"Organization","id":"cmrr0rq4w00czvjq6pqoy3zen","name":"Guideline","slug":"guideline","url":"https://www.dhrmap.com/companies/guideline","shortDescription":"Provider of 401(k) and IRA retirement plans for small businesses; acquired by payroll and HR company Gusto in 2025.","categories":[{"name":"401K","slug":"401k"}],"verification":{"status":"partially_verified","lastVerifiedAt":"2026-09-10T16:38:06.235Z","sources":[{"name":"Guideline","url":"https://www.guideline.com/","type":"company","field":"longDescription","verifiedAt":"2026-09-10"},{"name":"Guideline","url":"https://www.guideline.com/","type":"company","field":"shortDescription","verifiedAt":"2026-09-10"},{"name":"Gusto agrees to buy retirement plan provider Guideline","url":"https://www.cnbc.com/2025/08/27/gusto-retirement-guideline-deal.html","type":"news","field":"shortDescription","verifiedAt":"2026-09-10"},{"name":"Gusto agrees to buy retirement plan provider Guideline","url":"https://www.cnbc.com/2025/08/27/gusto-retirement-guideline-deal.html","type":"news","field":"longDescription","verifiedAt":"2026-09-10"},{"name":"Guideline | BBB Business Profile","url":"https://www.bbb.org/us/ca/burlingame/profile/retirement-planning-services/guideline-1116-927312","type":"directory","field":"hqLocation","verifiedAt":"2026-09-10"},{"name":"Gusto agrees to buy retirement plan provider Guideline","url":"https://www.cnbc.com/2025/08/27/gusto-retirement-guideline-deal.html","type":"news","field":"country","verifiedAt":"2026-09-10"},{"name":"Gusto agrees to buy retirement plan provider Guideline","url":"https://www.cnbc.com/2025/08/27/gusto-retirement-guideline-deal.html","type":"news","field":"foundedYear","verifiedAt":"2026-09-10"},{"name":"Gusto agrees to buy retirement plan provider Guideline","url":"https://www.cnbc.com/2025/08/27/gusto-retirement-guideline-deal.html","type":"news","field":"fundingStage","verifiedAt":"2026-09-10"},{"name":"HR Tech Giant Gusto Scoops Up SMB Retirement Plan Provider Guideline","url":"https://news.crunchbase.com/ma/hr-gusto-retirement-guideline-startup-acquisition/","type":"news","field":"fundingStage","verifiedAt":"2026-09-10"}]},"meta":{"updatedAt":"2026-09-10T16:38:06.240Z","canonical":"https://www.dhrmap.com/companies/guideline","license":"© DHRMap. Facts may be quoted with attribution and a link to the canonical page. Not for bulk redistribution."},"nameShort":"Guideline","website":"https://www.guideline.com","longDescription":"Guideline provides 401(k) and IRA retirement plans designed for small businesses, handling recordkeeping, compliance, and investments through low-cost managed portfolios and Vanguard funds. The company was founded in 2015 by Kevin Busque and Jeremy Caballero and is headquartered in Burlingame, California. In 2025 Guideline agreed to be acquired by payroll and HR software company Gusto, and it now operates as part of Gusto.","products":"Guideline 401(k) Plans (full-service retirement), Employer-Sponsored 401(k) & 403(b), Automated Plan Administration, Investment Management (diversified portfolios), Compliance Testing & Filing, Employee Onboarding & Education, Payroll Integration (200+ providers), Roth & Traditional Options, Profit Sharing, SEP IRA, Advisor Services","hqLocation":"Burlingame, California, USA","country":"United States","foundedYear":"2015","founder":"Kevin Busque","employeeCountRange":"201-500","fundingStage":"Acquired (by Gusto, 2025)","totalFunding":"$355.7 million","social":{"linkedin":"https://www.linkedin.com/company/guideline"},"leadership":[{"name":"Kevin Busque","role":"founder","url":"https://www.dhrmap.com/people/kevin-busque"}],"faq":[{"q":"What does Guideline do?","a":"Provider of 401(k) and IRA retirement plans for small businesses; acquired by payroll and HR company Gusto in 2025."},{"q":"Where is Guideline headquartered?","a":"Guideline is headquartered in Burlingame, California, USA, United States."},{"q":"When was Guideline founded?","a":"Guideline was founded in 2015."},{"q":"Who founded Guideline?","a":"Guideline was founded by Kevin Busque."},{"q":"How many employees does Guideline have?","a":"Guideline has 201-500 employees."},{"q":"How much funding has Guideline raised?","a":"Guideline has raised $355.7 million (Acquired (by Gusto, 2025)) to date, per DHRMap records."},{"q":"What kind of HR technology is Guideline?","a":"Guideline is categorized under 401K on DHRMap."}]}