{"@context":"https://schema.org","@type":"Organization","id":"cmtdl0qlc000f6g68l1yz5klb","name":"Florence","slug":"florence","url":"https://www.dhrmap.com/companies/florence","shortDescription":"UK digital marketplace connecting nurses, carers and support workers with temporary shifts at health and social care organisations.","categories":[{"name":"Staffing","slug":"staffing"},{"name":"Scheduling","slug":"scheduling"}],"verification":{"status":"unverified","sources":[{"name":"Florence — official website","url":"https://framerusercontent.com/images/XmjKCsWiZSOqfqZByg9yvcQX4ho.png","type":"official","field":"logoUrl","verifiedAt":"2026-10-16"}]},"meta":{"updatedAt":"2026-10-16T16:32:40.980Z","canonical":"https://www.dhrmap.com/companies/florence","license":"© DHRMap. Facts may be quoted with attribution and a link to the canonical page. Not for bulk redistribution."},"nameShort":"Florence","website":"https://www.florence.co.uk/","longDescription":"Florence is a London-based healthcare workforce platform whose app connects independent nurses, carers and support workers with vacant shifts at care homes and other providers, plus workforce-management SaaS (rota/scheduling, e-learning). In 2022 it raised a $35m (£28.5m) Series B led by AXA Venture Partners to expand internationally, for ~$50m total.","hqLocation":"London","country":"United Kingdom","foundedYear":"2016","founder":"Charles Armitage, Dan Blake","fundingStage":"Series B","totalFunding":"$50M","social":{"linkedin":"https://uk.linkedin.com/company/weareflorence"},"leadership":[{"name":"Charles Armitage","role":"co-founder","url":"https://www.dhrmap.com/people/charles-armitage"},{"name":"Dan Blake","role":"co-founder","url":"https://www.dhrmap.com/people/dan-blake"}],"faq":[{"q":"What does Florence do?","a":"UK digital marketplace connecting nurses, carers and support workers with temporary shifts at health and social care organisations."},{"q":"Where is Florence headquartered?","a":"Florence is headquartered in London, United Kingdom."},{"q":"When was Florence founded?","a":"Florence was founded in 2016."},{"q":"Who founded Florence?","a":"Florence was founded by Charles Armitage, Dan Blake."},{"q":"How much funding has Florence raised?","a":"Florence has raised $50M (Series B) to date, per DHRMap records."},{"q":"What kind of HR technology is Florence?","a":"Florence is categorized under Staffing, Scheduling on DHRMap."}]}