# FairNow

> FairNow is an AI governance platform for managing AI risk, bias testing and compliance, including hiring-AI regulations.

## Facts
- **Website:** https://optro.ai/product/ai-governance
- **Headquarters:** McLean, Virginia, United States
- **Country:** United States
- **Founded:** 2023
- **Categories:** Responsible AI & Bias Auditing

## Overview
FairNow was an AI governance platform for managing AI risk, bias testing and regulatory compliance across AI systems, with a notable focus on hiring and HR-tech AI. It provided a centralized AI inventory, dynamic risk assessments, continuous bias testing (including synthetic-data audits) and compliance mapped to NYC Local Law 144, the EU AI Act and Colorado's SB-205. Founded in 2023, FairNow was acquired by AuditBoard in October 2025; AuditBoard rebranded as Optro in 2026, and FairNow is now an embedded AI-governance capability within that platform.

## Products
AI governance platform: AI inventory and registry, bias and risk testing, model and compliance monitoring, and policy/regulation mapping for frameworks such as the EU AI Act and NYC Local Law 144.

## Leadership
- Guru Sethupathy — ceo ([profile](https://www.dhrmap.com/people/guru-sethupathy))

## Sources
- [Acquirer page (AuditBoard (now Optro))](https://optro.ai/product/ai-governance) — verification
- [CB Insights — FairNow](https://www.cbinsights.com/company/fairnow) — secondary
- [https://technical.ly/?p=215983](https://technical.ly/?p=215983) — secondary
- [official](https://optro.ai/blog/auditboard-announces-acquisition-of-fairnow-to-expand-ai-governance-capabilities) — official
- [FairNow official site](https://fairnow.ai/ai-governance-company/) — official
- [CB Insights company profile](https://www.cbinsights.com/company/fairnow) — aggregator
- [FairNow LinkedIn company page](https://www.linkedin.com/company/fairnowai) — official
- [FairNow LinkedIn company page](https://www.linkedin.com/company/fairnowai) — official
- [FairNow official website](https://fairnow.ai/) — official
- [FairNow $3.5M seed funding](https://www.businesswire.com/news/home/20240620579936/en/FairNow-Secures-%243.5-Million-Seed-Funding-to-Advance-AI-Governance-Solutions) — reporting
- [AuditBoard acquires FairNow](https://www.prnewswire.com/news-releases/auditboard-announces-acquisition-of-fairnow-to-expand-ai-governance-capabilities-302591715.html) — reporting
- [AuditBoard rebrands as Optro](https://www.prnewswire.com/news-releases/meet-optro-auditboard-unveils-new-identity-as-ai-transforms-grc-302707325.html) — reporting
- [Optro AI governance product](https://optro.ai/product/ai-governance) — official
- [OECD.AI catalogue: FairNow](https://oecd.ai/en/catalogue/tools/fairnow) — reporting
- [FairNow NYC bias audit with synthetic data](https://oecd.ai/en/catalogue/tools/fairnow/tool-use-cases/fairnow-nyc-bias-audit-with-synthetic-data-nyc-local-law-144) — reporting

## FAQ
**What does FairNow do?**

FairNow was an AI governance platform for managing AI risk, bias testing and regulatory compliance across AI systems, with a notable focus on hiring and HR-tech AI. It provided a centralized AI inventory, dynamic risk assessments, continuous bias testing (including synthetic-data audits) and compliance mapped to NYC L…

**Where is FairNow headquartered?**

FairNow is headquartered in McLean, Virginia, United States.

**When was FairNow founded?**

FairNow was founded in 2023.

**Who is the CEO of FairNow?**

Guru Sethupathy leads FairNow as CEO.

**What kind of HR technology is FairNow?**

FairNow is categorized under Responsible AI & Bias Auditing on DHRMap.

---
**Verification:** partially_verified · last reviewed 2026-08-27
**Canonical page:** https://www.dhrmap.com/companies/fairnow
Machine-readable: [fairnow.json](https://www.dhrmap.com/companies/fairnow.json) · © DHRMap. Facts may be quoted with attribution and a link to the canonical page. Not for bulk redistribution.