{"@context":"https://schema.org","@type":"Organization","id":"cmt61xikh0007cxml5pppqfu3","name":"FairNow","slug":"fairnow","url":"https://www.dhrmap.com/companies/fairnow","shortDescription":"FairNow is an AI governance platform for managing AI risk, bias testing and compliance, including hiring-AI regulations.","categories":[{"name":"Responsible AI & Bias Auditing","slug":"responsible-ai-and-bias-auditing"}],"verification":{"status":"partially_verified","lastVerifiedAt":"2026-08-27T00:00:00.000Z","sources":[{"name":"Acquirer page (AuditBoard (now Optro))","url":"https://optro.ai/product/ai-governance","type":"verification","field":"website","verifiedAt":"2026-10-16"},{"name":"CB Insights — FairNow","url":"https://www.cbinsights.com/company/fairnow","type":"secondary","field":"hqLocation","verifiedAt":"2026-10-15"},{"name":"https://technical.ly/?p=215983","url":"https://technical.ly/?p=215983","type":"secondary","field":"hqLocation","verifiedAt":"2026-10-15"},{"name":"official","url":"https://optro.ai/blog/auditboard-announces-acquisition-of-fairnow-to-expand-ai-governance-capabilities","type":"official","field":"acquiredBy","verifiedAt":"2026-10-15"},{"name":"FairNow official site","url":"https://fairnow.ai/ai-governance-company/","type":"official","field":"profile","verifiedAt":"2026-08-27"},{"name":"CB Insights company profile","url":"https://www.cbinsights.com/company/fairnow","type":"aggregator","field":"foundedYear","verifiedAt":"2026-08-27"},{"name":"FairNow LinkedIn company page","url":"https://www.linkedin.com/company/fairnowai","type":"official","field":"linkedinUrl","verifiedAt":"2026-08-27"},{"name":"FairNow LinkedIn company page","url":"https://www.linkedin.com/company/fairnowai","type":"official","field":"profile","verifiedAt":"2026-08-27"},{"name":"FairNow official website","url":"https://fairnow.ai/","type":"official","field":"products","verifiedAt":"2026-08-27"},{"name":"FairNow $3.5M seed funding","url":"https://www.businesswire.com/news/home/20240620579936/en/FairNow-Secures-%243.5-Million-Seed-Funding-to-Advance-AI-Governance-Solutions","type":"reporting","field":"profile","verifiedAt":"2026-08-23"},{"name":"AuditBoard acquires FairNow","url":"https://www.prnewswire.com/news-releases/auditboard-announces-acquisition-of-fairnow-to-expand-ai-governance-capabilities-302591715.html","type":"reporting","field":"profile","verifiedAt":"2026-08-23"},{"name":"AuditBoard rebrands as Optro","url":"https://www.prnewswire.com/news-releases/meet-optro-auditboard-unveils-new-identity-as-ai-transforms-grc-302707325.html","type":"reporting","field":"profile","verifiedAt":"2026-08-23"},{"name":"Optro AI governance product","url":"https://optro.ai/product/ai-governance","type":"official","field":"profile","verifiedAt":"2026-08-23"},{"name":"OECD.AI catalogue: FairNow","url":"https://oecd.ai/en/catalogue/tools/fairnow","type":"reporting","field":"profile","verifiedAt":"2026-08-23"},{"name":"FairNow NYC bias audit with synthetic data","url":"https://oecd.ai/en/catalogue/tools/fairnow/tool-use-cases/fairnow-nyc-bias-audit-with-synthetic-data-nyc-local-law-144","type":"reporting","field":"profile","verifiedAt":"2026-08-23"}]},"meta":{"updatedAt":"2026-10-16T17:37:44.981Z","canonical":"https://www.dhrmap.com/companies/fairnow","license":"© DHRMap. Facts may be quoted with attribution and a link to the canonical page. Not for bulk redistribution."},"website":"https://optro.ai/product/ai-governance","longDescription":"FairNow was an AI governance platform for managing AI risk, bias testing and regulatory compliance across AI systems, with a notable focus on hiring and HR-tech AI. It provided a centralized AI inventory, dynamic risk assessments, continuous bias testing (including synthetic-data audits) and compliance mapped to NYC Local Law 144, the EU AI Act and Colorado's SB-205. Founded in 2023, FairNow was acquired by AuditBoard in October 2025; AuditBoard rebranded as Optro in 2026, and FairNow is now an embedded AI-governance capability within that platform.","products":"AI governance platform: AI inventory and registry, bias and risk testing, model and compliance monitoring, and policy/regulation mapping for frameworks such as the EU AI Act and NYC Local Law 144.","hqLocation":"McLean, Virginia, United States","country":"United States","foundedYear":"2023","acquiredBy":"AuditBoard","social":{"linkedin":"https://www.linkedin.com/company/fairnowai"},"leadership":[{"name":"Guru Sethupathy","role":"ceo","url":"https://www.dhrmap.com/people/guru-sethupathy"}],"decisionProfile":{"version":"1.0","lastVerified":"2026-08-23","maturity":"verified","editorialSummary":"FairNow was an AI governance platform for managing AI risk, bias testing and regulatory compliance across AI systems, with a notable focus on hiring and HR-tech AI. It provided a centralized AI inventory, dynamic risk assessments, continuous bias testing (including synthetic-data audits) and compliance mapped to NYC Local Law 144, the EU AI Act and Colorado's SB-205. Founded in 2023, FairNow was acquired by AuditBoard in October 2025; AuditBoard rebranded as Optro in 2026, and FairNow is now an embedded AI-governance capability within that platform.","decisionSnapshot":{"bestFor":"HR-tech vendors and HR teams needing AI-hiring bias audits and AI governance across NYC LL144, the EU AI Act and Colorado's AI law.","strongWhen":"You lack sufficient historical applicant data — FairNow's synthetic-data bias-audit approach was built for that case.","watchFor":"FairNow is no longer sold standalone; it is now part of the Optro (formerly AuditBoard) GRC platform, so procurement, pricing and roadmap are enterprise-GRC oriented.","pricing":"Not publicly disclosed.","implementation":"Not publicly disclosed; now delivered within the Optro platform."},"scale":[{"label":"Funding","value":"$3.5M seed","context":"Announced June 2024, before the AuditBoard acquisition","sourceIds":["fn-seed"]},{"label":"Ownership","value":"Acquired by AuditBoard (now Optro)","context":"Acquisition announced October 2025; AuditBoard rebranded as Optro in 2026","sourceIds":["fn-acq","fn-optro"]}],"buyerFit":{"employeeSizes":["Startups and scale-ups","Through Fortune 100"],"industries":["HR and HR-tech","Financial services","Healthcare"],"regions":["United States (NYC, Colorado)","EU (EU AI Act)"],"useCases":["AI hiring bias audits","AI inventory and registry","Risk assessments","Vendor AI risk","Regulatory compliance tracking"]},"offerings":[{"title":"AI Governance Platform","audience":"HR teams, HR-tech vendors and GRC leaders","description":"An all-in-one platform to centralize AI risk management at scale.","capabilities":["Governance workflows and accountabilities","AI inventory","Testing and monitoring","Documentation and audit trails"],"sourceIds":["fn-oecd"]},{"title":"AI Registry / Inventory","audience":"HR teams centralizing AI","description":"A central catalog of all AI applications, including vendor AI.","capabilities":["Inventory management","Vendor AI tracking","Ownership mapping","Continuous monitoring"],"sourceIds":["fn-oecd"]},{"title":"Bias & Compliance Testing","audience":"HR-tech vendors and employers","description":"Continuous bias testing including NYC LL144 audits, using synthetic data where historical data is lacking.","capabilities":["Synthetic-data bias evaluation","Impact-ratio analysis","Continuous testing","Transparency documentation"],"sourceIds":["fn-synthetic"]},{"title":"Risk & Regulatory Intelligence","audience":"Compliance and legal teams","description":"Dynamic AI risk assessments plus tracking and mapping to AI laws and frameworks.","capabilities":["Dynamic risk assessments","NYC LL144, EU AI Act, Colorado SB-205","NIST AI RMF and ISO 42001 mapping","Compliance guidance"],"sourceIds":["fn-acq"]}],"capabilities":["AI governance","AI inventory and registry","Bias testing","Synthetic-data bias audit","Risk assessment","Continuous monitoring","Vendor AI risk","Regulatory intelligence","Compliance automation","Documentation and audit trails"],"strengths":[{"title":"HR-hiring specialization","description":"Purpose-built AI governance with a hiring-AI specialization (NYC LL144).","sourceIds":["fn-oecd"]},{"title":"Synthetic-data audits","description":"Synthetic-data bias audits solve the no-historical-data problem.","sourceIds":["fn-synthetic"]},{"title":"Broad framework coverage","description":"NYC LL144, EU AI Act, Colorado SB-205, NIST AI RMF and ISO 42001.","sourceIds":["fn-acq"]}],"considerations":[{"title":"No longer standalone","description":"FairNow is now embedded in the Optro (AuditBoard) GRC platform, with an enterprise-GRC buying motion.","sourceIds":["fn-optro"]},{"title":"Young company","description":"Founded 2023 with a single $3.5M seed round before acquisition.","sourceIds":["fn-seed"]},{"title":"Undisclosed pricing","description":"Pricing and implementation details are not public.","sourceIds":["fn-acq"]}],"commercial":[{"label":"Pricing model","value":"Not disclosed","sourceIds":["fn-acq"]},{"label":"Ownership","value":"Acquired by AuditBoard (now Optro), October 2025","sourceIds":["fn-acq","fn-optro"]}],"integrations":[{"title":"Integrations and APIs","description":"Now delivered within the Optro platform, which lists integrations and APIs; standalone FairNow integration details were not published.","sourceIds":["fn-optro-product"]}],"security":[{"title":"AI-management frameworks","description":"FairNow supported ISO 42001 and helped a customer achieve it; a FairNow-specific SOC 2 certification could not be independently confirmed and is now covered under the Optro platform.","sourceIds":["fn-optro-product"]}],"customerEvidence":[{"customer":"HR-tech vendor base (Dayforce, Ashby, Humanly, Plum)","title":"HR-tech AI governance","description":"FairNow reported serving over a dozen HR-tech vendors including Dayforce, Ashby, Humanly and Plum.","outcome":"Vendor-reported adoption for AI governance and bias testing; specific per-customer outcomes were not disclosed.","sourceIds":["fn-oecd"]},{"customer":"Cielo","title":"ISO 42001 achievement","description":"The RPO firm Cielo used FairNow toward AI governance.","outcome":"Vendor-reported achievement of ISO 42001 (now restated on the Optro platform).","sourceIds":["fn-optro-product"]}],"marketplaceEvidence":{"product":"FairNow (now Optro)","rating":"Emerging vendor (now acquired)","reviewVolume":"Not confirmed","summary":"FairNow was an emerging AI-governance vendor listed in the OECD.AI catalogue with no confirmed independent marketplace rating; it is now part of Optro.","sourceIds":["fn-oecd"]},"alternatives":["Holistic AI","Warden AI","Credo AI","Fiddler AI","Monitaur"],"newsKeywords":["FairNow"],"sources":[{"id":"fn-seed","label":"FairNow $3.5M seed funding","url":"https://www.businesswire.com/news/home/20240620579936/en/FairNow-Secures-%243.5-Million-Seed-Funding-to-Advance-AI-Governance-Solutions","sourceType":"reporting"},{"id":"fn-acq","label":"AuditBoard acquires FairNow","url":"https://www.prnewswire.com/news-releases/auditboard-announces-acquisition-of-fairnow-to-expand-ai-governance-capabilities-302591715.html","sourceType":"reporting"},{"id":"fn-optro","label":"AuditBoard rebrands as Optro","url":"https://www.prnewswire.com/news-releases/meet-optro-auditboard-unveils-new-identity-as-ai-transforms-grc-302707325.html","sourceType":"reporting"},{"id":"fn-optro-product","label":"Optro AI governance product","url":"https://optro.ai/product/ai-governance","sourceType":"official"},{"id":"fn-oecd","label":"OECD.AI catalogue: FairNow","url":"https://oecd.ai/en/catalogue/tools/fairnow","sourceType":"reporting"},{"id":"fn-synthetic","label":"FairNow NYC bias audit with synthetic data","url":"https://oecd.ai/en/catalogue/tools/fairnow/tool-use-cases/fairnow-nyc-bias-audit-with-synthetic-data-nyc-local-law-144","sourceType":"reporting"}]},"faq":[{"q":"What does FairNow do?","a":"FairNow was an AI governance platform for managing AI risk, bias testing and regulatory compliance across AI systems, with a notable focus on hiring and HR-tech AI. It provided a centralized AI inventory, dynamic risk assessments, continuous bias testing (including synthetic-data audits) and compliance mapped to NYC L…"},{"q":"Where is FairNow headquartered?","a":"FairNow is headquartered in McLean, Virginia, United States."},{"q":"When was FairNow founded?","a":"FairNow was founded in 2023."},{"q":"Who is the CEO of FairNow?","a":"Guru Sethupathy leads FairNow as CEO."},{"q":"What kind of HR technology is FairNow?","a":"FairNow is categorized under Responsible AI & Bias Auditing on DHRMap."}]}