# Cooleaf (Cooleaf)

> Employee recognition, rewards, and engagement software for HR teams; an ITA Group product since 2024.

## Facts
- **Website:** https://www.cooleaf.com
- **Headquarters:** Atlanta, Georgia
- **Country:** United States
- **Founded:** 2012
- **Founder:** John Duisberg, Sarwar Bhuiyan, Prem Bhatia
- **Employees:** 11-50
- **Funding stage:** Acquired (by ITA Group, 2024)
- **Categories:** Employee Engagement

## Overview
Cooleaf is employee engagement software that lets HR leaders recognize employees, distribute rewards, run surveys and challenges, and celebrate milestones. Founded in Atlanta in 2012 by Prem Bhatia and John Duisberg, it was acquired by ITA Group in 2024 and now operates as an ITA Group technology product.

## Products
Cooleaf Employee Engagement Platform, Recognition & Rewards (peer-to-peer, manager, milestone), Pulse Surveys, Challenges & Wellness Programs, Team Activities, Performance Incentives, Analytics & Insights, Social Feed, Points-Based Rewards, HRIS Integration, Mobile App, Custom Branding

## Leadership
- John Duisberg — founder ([profile](https://www.dhrmap.com/people/john-duisberg))
- Sarwar Bhuiyan — founder ([profile](https://www.dhrmap.com/people/sarwar-bhuiyan))
- Prem Bhatia — founder ([profile](https://www.dhrmap.com/people/prem-bhatia))

## Sources
- [Cooleaf — official website](https://cdn.prod.website-files.com/60b6c64e1e75f27dc9711c26/684c4beea518aa3a13261df7_472b0729377a27e60d22b9da353f45af_cooleaf-logo-update.svg) — official
- [Cooleaf: An ITA Group Technology Product for Employee Engagement](https://www.cooleaf.com/) — company-website
- [Cooleaf: An ITA Group Technology Product for Employee Engagement](https://www.cooleaf.com/) — company-website
- [Cooleaf - 2026 Company Profile, Team, Funding & Competitors - Tracxn](https://tracxn.com/d/companies/cooleaf/__HrZzaJZEBMKDazswewF6EQK8il9rMBWRwevi3kdPPzY) — data-aggregator
- [Cooleaf - 2026 Company Profile, Team, Funding & Competitors - Tracxn](https://tracxn.com/d/companies/cooleaf/__HrZzaJZEBMKDazswewF6EQK8il9rMBWRwevi3kdPPzY) — data-aggregator
- [Cooleaf - 2026 Company Profile, Team, Funding & Competitors - Tracxn](https://tracxn.com/d/companies/cooleaf/__HrZzaJZEBMKDazswewF6EQK8il9rMBWRwevi3kdPPzY) — data-aggregator
- [Cooleaf - 2026 Company Profile, Team, Funding & Competitors - Tracxn](https://tracxn.com/d/companies/cooleaf/__HrZzaJZEBMKDazswewF6EQK8il9rMBWRwevi3kdPPzY) — data-aggregator
- [Cooleaf: An ITA Group Technology Product for Employee Engagement](https://www.cooleaf.com/) — company-website
- [Cooleaf - 2026 Company Profile, Team, Funding & Competitors - Tracxn](https://tracxn.com/d/companies/cooleaf/__HrZzaJZEBMKDazswewF6EQK8il9rMBWRwevi3kdPPzY) — data-aggregator

## FAQ
**What does Cooleaf do?**

Employee recognition, rewards, and engagement software for HR teams; an ITA Group product since 2024.

**Where is Cooleaf headquartered?**

Cooleaf is headquartered in Atlanta, Georgia, United States.

**When was Cooleaf founded?**

Cooleaf was founded in 2012.

**Who founded Cooleaf?**

Cooleaf was founded by John Duisberg, Sarwar Bhuiyan, Prem Bhatia.

**How many employees does Cooleaf have?**

Cooleaf has 11-50 employees.

**What kind of HR technology is Cooleaf?**

Cooleaf is categorized under Employee Engagement on DHRMap.

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**Verification:** partially_verified · last reviewed 2026-09-10
**Canonical page:** https://www.dhrmap.com/companies/cooleaf
Machine-readable: [cooleaf.json](https://www.dhrmap.com/companies/cooleaf.json) · © DHRMap. Facts may be quoted with attribution and a link to the canonical page. Not for bulk redistribution.