# CoAd (formerly PrimePay and CoAdvantage) (CoAd)

> CoAd is the unified workforce-management company formed from PrimePay and CoAdvantage, combining payroll, HCM software, benefits, compliance support, workforce technology, and flexible PEO services for US businesses.

## Facts
- **Website:** https://www.coad.com/
- **Headquarters:** 101 Riverfront Boulevard, Suite 300, Bradenton, Florida 34205, United States
- **Country:** United States
- **Founded:** 2025
- **Employees:** 501-1000
- **Service regions:** United States
- **Categories:** PEO(Professional Employer Organization), HCM, Payroll

## Overview
CoAd is the US workforce-management brand created from the merger of payroll and HCM provider PrimePay with professional employer organization CoAdvantage. The merger completed on June 30, 2025, and the combined company launched the CoAd brand in July 2026. CoAd provides payroll, HR software, benefits administration, compliance support, time and attendance, workforce technology, and configurable PEO services for small and mid-sized businesses. The company reports more than 17,000 clients nationwide; its PEO business serves approximately 4,500 clients representing more than 90,000 worksite employees. CoAd is headquartered in Bradenton, Florida, has a 501–1,000 employee company-size band, and remains backed by Aquiline Capital Partners. PrimePay's operating history dates to 1986, while the current merged business and brand are represented by their 2025 and 2026 milestones.

## Products
CoAd payroll and tax filing; CoAd Pay; all-in-one HCM software; HR records and onboarding; time and attendance; benefits administration; compliance support; workforce analytics; PEO and co-employment services; workers' compensation and risk management; HR outsourcing; employee self-service; ProfitKeeper franchise analytics; HR counsel and advisory support.

## Customers
17,000+ clients nationwide; approximately 4,500 PEO clients representing 90,000+ worksite employees.

## Sources
- [CoAd official brand-launch announcement](https://www.coad.com/press-releases/coad-launches-as-new-brand) — official
- [CoAdvantage and PrimePay merger-completion announcement](https://www.coad.com/press-releases/coadvantage-completes-merger-with-primepay) — official
- [CoAd official product-access page](https://www.coad.com/log-in) — official
- [CoAd official careers and locations page](https://www.coad.com/careers) — official
- [CoAd official careers and locations page](https://www.coad.com/careers) — official
- [CoAd official LinkedIn page](https://www.linkedin.com/company/coadhr) — official-social
- [CoAd official LinkedIn page](https://www.linkedin.com/company/coadhr) — official-social
- [CoAdvantage and PrimePay merger-completion announcement](https://www.coad.com/press-releases/coadvantage-completes-merger-with-primepay) — official
- [CoAd official brand-launch announcement](https://www.coad.com/press-releases/coad-launches-as-new-brand) — official
- [CoAd official website logo](https://www.coad.com/) — official

## FAQ
**What does CoAd do?**

CoAd is the unified workforce-management company formed from PrimePay and CoAdvantage, combining payroll, HCM software, benefits, compliance support, workforce technology, and flexible PEO services for US businesses.

**Where is CoAd headquartered?**

CoAd is headquartered in 101 Riverfront Boulevard, Suite 300, Bradenton, Florida 34205, United States.

**When was CoAd founded?**

CoAd was founded in 2025.

**How many employees does CoAd have?**

CoAd has 501-1000 employees.

**What kind of HR technology is CoAd?**

CoAd is categorized under PEO(Professional Employer Organization), HCM, Payroll on DHRMap.

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**Verification:** core_verified · last reviewed 2026-08-13
**Canonical page:** https://www.dhrmap.com/companies/coad
Machine-readable: [coad.json](https://www.dhrmap.com/companies/coad.json) · © DHRMap. Facts may be quoted with attribution and a link to the canonical page. Not for bulk redistribution.