{"@context":"https://schema.org","@type":"Organization","id":"cmrquwr3k00selb0r34whie6x","name":"Betterment","slug":"betterment","url":"https://www.dhrmap.com/companies/betterment","shortDescription":"Betterment is an independent online financial advisor. Betterment gives personalized, fiduciary advice for retirement planning, building wealth, and other financial goals. Then, invest money, working to lower taxes and increase long-term returns.","categories":[{"name":"401K","slug":"401k"}],"verification":{"status":"unverified"},"meta":{"updatedAt":"2026-08-23T19:51:54.003Z","canonical":"https://www.dhrmap.com/companies/betterment","license":"© DHRMap. Facts may be quoted with attribution and a link to the canonical page. Not for bulk redistribution."},"website":"https://www.betterment.com/","longDescription":"Betterment is an independent online financial advisor. Betterment gives personalized, fiduciary advice for retirement planning, building wealth, and other financial goals. Then, invest money, working to lower taxes and increase long-term returns.","products":"Betterment at Work 401(k), 401(k) Plan Administration, Financial Wellness Benefits, Automated Investment Management (robo-advisor), Financial Coaching, Student Loan Management, Emergency Fund, Financial Planning Tools, Payroll Integration, Compliance Support, Employee Dashboard, Mobile App","hqLocation":"New York, United States","country":"United States","foundedYear":"2010","founder":"Eli Broverman, Jon Stein","fundingStage":"8","fundingDate":"2021","totalFunding":"$435 million","social":{"linkedin":"https://www.linkedin.com/company/betterment/","x":"https://twitter.com/Betterment","facebook":"https://www.facebook.com/betterment"},"leadership":[{"name":"Eli Broverman","role":"co-founder","url":"https://www.dhrmap.com/people/eli-broverman"},{"name":"Jon Stein","role":"co-founder","url":"https://www.dhrmap.com/people/jon-stein"}],"faq":[{"q":"What does Betterment do?","a":"Betterment is an independent online financial advisor. Betterment gives personalized, fiduciary advice for retirement planning, building wealth, and other financial goals. Then, invest money, working to lower taxes and increase long-term returns."},{"q":"Where is Betterment headquartered?","a":"Betterment is headquartered in New York, United States."},{"q":"When was Betterment founded?","a":"Betterment was founded in 2010."},{"q":"Who founded Betterment?","a":"Betterment was founded by Eli Broverman, Jon Stein."},{"q":"How much funding has Betterment raised?","a":"Betterment has raised $435 million (8) to date, per DHRMap records."},{"q":"What kind of HR technology is Betterment?","a":"Betterment is categorized under 401K on DHRMap."}]}