# Applied (Be Applied)

> UK behavioral-science recruitment platform for debiased, structured, skills-based hiring; acquired by Phenom.

## Facts
- **Website:** https://www.beapplied.com
- **Headquarters:** London, United Kingdom
- **Country:** United Kingdom
- **Founded:** 2016
- **Founder:** Kate Glazebrook, Rich Marr, Theo Fellgett
- **Total funding:** $2M
- **Categories:** Recruiting, Assessments

## Overview
Applied (legally Be Applied Ltd) is a London-based hiring platform founded in 2016 as the first spin-out from the UK's Behavioural Insights Team. Built on behavioral science, its ATS enables anonymized, skills-based and structured hiring designed to reduce bias and better predict job performance, with evidence-based cognitive and situational assessments. In February 2026 Philadelphia-based Phenom acquired Applied to add validated cognitive assessment to its skills-first hiring platform.

## Leadership
- Kate Glazebrook — co-founder ([profile](https://www.dhrmap.com/people/kate-glazebrook))
- Rich Marr — co-founder ([profile](https://www.dhrmap.com/people/rich-marr))
- Theo Fellgett — co-founder ([profile](https://www.dhrmap.com/people/theo-fellgett))

## FAQ
**What does Be Applied do?**

UK behavioral-science recruitment platform for debiased, structured, skills-based hiring; acquired by Phenom.

**Where is Be Applied headquartered?**

Be Applied is headquartered in London, United Kingdom.

**When was Be Applied founded?**

Be Applied was founded in 2016.

**Who founded Be Applied?**

Be Applied was founded by Kate Glazebrook, Rich Marr, Theo Fellgett.

**How much funding has Be Applied raised?**

Be Applied has raised $2M to date, per DHRMap records.

**What kind of HR technology is Be Applied?**

Be Applied is categorized under Recruiting, Assessments on DHRMap.

---
**Verification:** unverified
**Canonical page:** https://www.dhrmap.com/companies/be-applied
Machine-readable: [be-applied.json](https://www.dhrmap.com/companies/be-applied.json) · © DHRMap. Facts may be quoted with attribution and a link to the canonical page. Not for bulk redistribution.