{"@context":"https://schema.org","@type":"Organization","id":"cmtf13ev30087o3neapfvoun1","name":"Applied","slug":"be-applied","url":"https://www.dhrmap.com/companies/be-applied","shortDescription":"UK behavioral-science recruitment platform for debiased, structured, skills-based hiring; acquired by Phenom.","categories":[{"name":"Recruiting","slug":"recruiting"},{"name":"Assessments","slug":"assessments"}],"verification":{"status":"unverified"},"meta":{"updatedAt":"2026-09-01T06:04:30.682Z","canonical":"https://www.dhrmap.com/companies/be-applied","license":"© DHRMap. Facts may be quoted with attribution and a link to the canonical page. Not for bulk redistribution."},"nameShort":"Be Applied","website":"https://www.beapplied.com","longDescription":"Applied (legally Be Applied Ltd) is a London-based hiring platform founded in 2016 as the first spin-out from the UK's Behavioural Insights Team. Built on behavioral science, its ATS enables anonymized, skills-based and structured hiring designed to reduce bias and better predict job performance, with evidence-based cognitive and situational assessments. In February 2026 Philadelphia-based Phenom acquired Applied to add validated cognitive assessment to its skills-first hiring platform.","hqLocation":"London, United Kingdom","country":"United Kingdom","foundedYear":"2016","founder":"Kate Glazebrook, Rich Marr, Theo Fellgett","totalFunding":"$2M","acquiredBy":"Phenom","social":{"linkedin":"https://www.linkedin.com/company/beapplied"},"leadership":[{"name":"Kate Glazebrook","role":"co-founder","url":"https://www.dhrmap.com/people/kate-glazebrook"},{"name":"Rich Marr","role":"co-founder","url":"https://www.dhrmap.com/people/rich-marr"},{"name":"Theo Fellgett","role":"co-founder","url":"https://www.dhrmap.com/people/theo-fellgett"}],"faq":[{"q":"What does Be Applied do?","a":"UK behavioral-science recruitment platform for debiased, structured, skills-based hiring; acquired by Phenom."},{"q":"Where is Be Applied headquartered?","a":"Be Applied is headquartered in London, United Kingdom."},{"q":"When was Be Applied founded?","a":"Be Applied was founded in 2016."},{"q":"Who founded Be Applied?","a":"Be Applied was founded by Kate Glazebrook, Rich Marr, Theo Fellgett."},{"q":"How much funding has Be Applied raised?","a":"Be Applied has raised $2M to date, per DHRMap records."},{"q":"What kind of HR technology is Be Applied?","a":"Be Applied is categorized under Recruiting, Assessments on DHRMap."}]}