# Asure (Asure)

> US cloud Human Capital Management (HCM) software for SMBs: payroll, tax compliance, time & attendance, HR and talent.

## Facts
- **Website:** https://www.asuresoftware.com
- **Headquarters:** Austin, Texas, USA
- **Country:** United States
- **Founded:** 1985
- **Listed as:** NASDAQ: ASUR
- **Categories:** HCM, Payroll

## Overview
Asure Software (NASDAQ: ASUR) is an Austin, Texas-based provider of cloud-based Human Capital Management (HCM) software for small and midsized businesses, spanning payroll and payroll tax, time and attendance, HR, benefits administration and talent management, serving 100,000+ clients. In August 2024 it acquired HireClick, an AI-powered applicant tracking/hiring solution, to add recruiting to its HCM suite.

## Leadership
- Pat Goepel — ceo ([profile](https://www.dhrmap.com/people/pat-goepel))

## Sources
- [Asure — official website](https://www.asuresoftware.com/wp-content/uploads/2026/03/Asure-Software-Logo-SVG-1.svg) — official

## FAQ
**What does Asure do?**

US cloud Human Capital Management (HCM) software for SMBs: payroll, tax compliance, time & attendance, HR and talent.

**Where is Asure headquartered?**

Asure is headquartered in Austin, Texas, USA, United States.

**When was Asure founded?**

Asure was founded in 1985.

**Who is the CEO of Asure?**

Pat Goepel leads Asure as CEO.

**Is Asure publicly traded?**

Yes — Asure is publicly listed (NASDAQ: ASUR).

**What kind of HR technology is Asure?**

Asure is categorized under HCM, Payroll on DHRMap.

---
**Verification:** unverified
**Canonical page:** https://www.dhrmap.com/companies/asure
Machine-readable: [asure.json](https://www.dhrmap.com/companies/asure.json) · © DHRMap. Facts may be quoted with attribution and a link to the canonical page. Not for bulk redistribution.