# Apli (Apli)

> Mexico City-based AI recruitment-automation platform for high-volume frontline and hourly hiring; acquired by iCIMS.

## Facts
- **Website:** https://www.icims.com/products/hiring-software/high-volume-hiring-software/
- **Headquarters:** Mexico City, Mexico
- **Country:** Mexico
- **Founded:** 2016
- **Founder:** Vera Makarov, Jose Maria Pertusa, Volker Mueller, Yeri Arenas
- **Total funding:** $4M
- **Categories:** AI Recruiting & Sourcing, Frontline / Deskless Workforce

## Overview
Apli is a Mexican HR-tech company providing an AI-powered, chat-first recruitment automation platform for frontline and high-volume hourly hiring. Its conversational AI engages, screens and assesses candidates via WhatsApp, SMS and web chat, automating up to 90% of the frontline hiring process. In September 2025 iCIMS acquired Apli to launch iCIMS Frontline AI.

## Leadership
- Vera Makarov — co-founder ([profile](https://www.dhrmap.com/people/vera-makarov))
- Jose Maria Pertusa — co-founder ([profile](https://www.dhrmap.com/people/jose-maria-pertusa))
- Volker Mueller — co-founder ([profile](https://www.dhrmap.com/people/volker-mueller))
- Yeri Arenas — co-founder ([profile](https://www.dhrmap.com/people/yeri-arenas))

## Sources
- [Acquirer page (iCIMS)](https://www.icims.com/products/hiring-software/high-volume-hiring-software/) — verification

## FAQ
**What does Apli do?**

Mexico City-based AI recruitment-automation platform for high-volume frontline and hourly hiring; acquired by iCIMS.

**Where is Apli headquartered?**

Apli is headquartered in Mexico City, Mexico.

**When was Apli founded?**

Apli was founded in 2016.

**Who founded Apli?**

Apli was founded by Vera Makarov, Jose Maria Pertusa, Volker Mueller, Yeri Arenas.

**How much funding has Apli raised?**

Apli has raised $4M to date, per DHRMap records.

**What kind of HR technology is Apli?**

Apli is categorized under AI Recruiting & Sourcing, Frontline / Deskless Workforce on DHRMap.

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**Verification:** unverified
**Canonical page:** https://www.dhrmap.com/companies/apli
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