{"@context":"https://schema.org","@type":"Organization","id":"cmtf13esy006ro3nec4yso5q1","name":"Apli","slug":"apli","url":"https://www.dhrmap.com/companies/apli","shortDescription":"Mexico City-based AI recruitment-automation platform for high-volume frontline and hourly hiring; acquired by iCIMS.","categories":[{"name":"AI Recruiting & Sourcing","slug":"ai-recruiting-and-sourcing"},{"name":"Frontline / Deskless Workforce","slug":"frontline-deskless-workforce"}],"verification":{"status":"unverified","sources":[{"name":"Acquirer page (iCIMS)","url":"https://www.icims.com/products/hiring-software/high-volume-hiring-software/","type":"verification","field":"website","verifiedAt":"2026-10-16"}]},"meta":{"updatedAt":"2026-10-16T17:37:38.596Z","canonical":"https://www.dhrmap.com/companies/apli","license":"© DHRMap. Facts may be quoted with attribution and a link to the canonical page. Not for bulk redistribution."},"nameShort":"Apli","website":"https://www.icims.com/products/hiring-software/high-volume-hiring-software/","longDescription":"Apli is a Mexican HR-tech company providing an AI-powered, chat-first recruitment automation platform for frontline and high-volume hourly hiring. Its conversational AI engages, screens and assesses candidates via WhatsApp, SMS and web chat, automating up to 90% of the frontline hiring process. In September 2025 iCIMS acquired Apli to launch iCIMS Frontline AI.","hqLocation":"Mexico City, Mexico","country":"Mexico","foundedYear":"2016","founder":"Vera Makarov, Jose Maria Pertusa, Volker Mueller, Yeri Arenas","totalFunding":"$4M","acquiredBy":"iCIMS","social":{"linkedin":"https://www.linkedin.com/company/apli"},"leadership":[{"name":"Vera Makarov","role":"co-founder","url":"https://www.dhrmap.com/people/vera-makarov"},{"name":"Jose Maria Pertusa","role":"co-founder","url":"https://www.dhrmap.com/people/jose-maria-pertusa"},{"name":"Volker Mueller","role":"co-founder","url":"https://www.dhrmap.com/people/volker-mueller"},{"name":"Yeri Arenas","role":"co-founder","url":"https://www.dhrmap.com/people/yeri-arenas"}],"faq":[{"q":"What does Apli do?","a":"Mexico City-based AI recruitment-automation platform for high-volume frontline and hourly hiring; acquired by iCIMS."},{"q":"Where is Apli headquartered?","a":"Apli is headquartered in Mexico City, Mexico."},{"q":"When was Apli founded?","a":"Apli was founded in 2016."},{"q":"Who founded Apli?","a":"Apli was founded by Vera Makarov, Jose Maria Pertusa, Volker Mueller, Yeri Arenas."},{"q":"How much funding has Apli raised?","a":"Apli has raised $4M to date, per DHRMap records."},{"q":"What kind of HR technology is Apli?","a":"Apli is categorized under AI Recruiting & Sourcing, Frontline / Deskless Workforce on DHRMap."}]}