{"@context":"https://schema.org","@type":"Organization","id":"cmrquwqgp00emlb0rbnepw8fc","name":"Abenity","slug":"abenity","url":"https://www.dhrmap.com/companies/abenity","shortDescription":"Abenity is an employee-perks and private-discount marketplace for employers, associations, alumni groups, and other membership organizations, now part of BenefitHub.","categories":[{"name":"Employee Perks","slug":"employee-perks"}],"verification":{"status":"core_verified","lastVerifiedAt":"2026-08-13T00:00:00.000Z","sources":[{"name":"Abenity official small-business page","url":"https://abenity.com/for-small-business","type":"official","field":"profile","verifiedAt":"2026-08-13"},{"name":"Abenity acquisition announcement","url":"https://blog.abenity.com/benefithub-announces-acquisition-of-abenity/","type":"official","field":"companyHistory","verifiedAt":"2026-08-13"},{"name":"Abenity acquisition announcement","url":"https://blog.abenity.com/benefithub-announces-acquisition-of-abenity/","type":"official","field":"ownership","verifiedAt":"2026-08-13"},{"name":"Abenity official contact page","url":"https://abenity.com/contact","type":"official","field":"hqLocation","verifiedAt":"2026-08-13"},{"name":"Abenity official LinkedIn page","url":"https://www.linkedin.com/company/abenityperks","type":"official-social","field":"employeeCountRange","verifiedAt":"2026-08-13"},{"name":"Abenity official small-business page","url":"https://abenity.com/for-small-business","type":"official","field":"categoryDecision","verifiedAt":"2026-08-13"}]},"meta":{"updatedAt":"2026-08-13T15:43:59.223Z","canonical":"https://www.dhrmap.com/companies/abenity","license":"© DHRMap. Facts may be quoted with attribution and a link to the canonical page. Not for bulk redistribution."},"nameShort":"Abenity","website":"https://abenity.com/","longDescription":"Abenity is a Tennessee-based employee-perks platform launched in 2006 by brothers Brian and Mark Roland. It enables employers, associations, alumni groups, and other membership organizations to offer private discounts and corporate rates through branded web and mobile experiences. Capabilities include a configurable discount marketplace, location-based offers, mobile apps, enrollment links, content controls, white-label branding, APIs, and program administration. BenefitHub acquired Abenity in August 2024, but the Abenity service and member access continued under the existing brand. Employee Perks remains the correct primary category. The former 1–10 employee estimate, outdated LinkedIn group URL, regional numeric codes, and legacy monthly-price text are replaced with current company information rather than presented as financing facts.","products":"Private employee-discount marketplace; employer and membership perks programs; branded web portal and mobile apps; location-based deal alerts; one-click enrollment links; white-label branding; content controls; program administration; usage reporting; APIs and single sign-on; merchant and advertiser network.","customers":"Employers, small businesses, alumni groups, professional associations, customer-loyalty programs, and other membership organizations in the United States and Canada.","hqLocation":"725 Cool Springs Boulevard, Suite 600, Franklin, Tennessee 37067, United States","country":"United States","serviceRegions":"United States and Canada","foundedYear":"2006","founder":"Brian Roland, Mark Roland","employeeCountRange":"11-50","fundingStage":"Acquired by BenefitHub","fundingDate":"2024-08-28","social":{"linkedin":"https://www.linkedin.com/company/abenityperks","x":"http://www.twitter.com/abenity","facebook":"http://www.facebook.com/abenity","youtube":"http://www.youtube.com/user/abenity"},"leadership":[{"name":"Brian Roland","role":"co-founder","url":"https://www.dhrmap.com/people/brian-roland"},{"name":"Mark Roland","role":"co-founder","url":"https://www.dhrmap.com/people/mark-roland"}],"faq":[{"q":"What does Abenity do?","a":"Abenity is an employee-perks and private-discount marketplace for employers, associations, alumni groups, and other membership organizations, now part of BenefitHub."},{"q":"Where is Abenity headquartered?","a":"Abenity is headquartered in 725 Cool Springs Boulevard, Suite 600, Franklin, Tennessee 37067, United States."},{"q":"When was Abenity founded?","a":"Abenity was founded in 2006."},{"q":"Who founded Abenity?","a":"Abenity was founded by Brian Roland, Mark Roland."},{"q":"How many employees does Abenity have?","a":"Abenity has 11-50 employees."},{"q":"What kind of HR technology is Abenity?","a":"Abenity is categorized under Employee Perks on DHRMap."}]}